Bands would need 11 BILLION Spotify streams to match the value of their vintage merch.

There’s a huge demand for original, vintage band t-shirts, with over a quarter of a million people (276,200 in January) searching for band tees every month.

But why? And what puts certain bands in such favour for the real deal?

Nostalgia is a very powerful buying motivator…


Source: Bands would need 11 BILLION Spotify streams to match the value of their vintage merch – MTT – Music Think Tank

Marketing Journey for the Music Industry Part I: Understanding Your Market and Audience.

In this new series, we’ll break down 7 parts of the marketing journey that independent artists like you will need to master throughout your career.

We’ll talk about things like understanding your fanbase, defining your niche, determining marketing mediums, and so much more. However, this first one is all about understanding your market and perspective audience.

Without further ado, let’s dive in…


Source: Marketing Journey for the Music Industry Part I: Understanding Your Market and Audience | Symphonic Distribution