The internet and how music can be promoted through it can sometime seem like a rabbit hole that never ends but thanks to articles such as this from the guys at CD Baby, music marketing and promotion through online advertising will seem a little less mysterious.
The overall reason for effective online advertising is listed below. As the article states…
There’s one thing that every artist wants: FANS! Loyal listeners don’t invent themselves though. They have to be found, wowed, and converted. Found, wowed, and converted — BY YOU!
Online advertising is one of the ways to get your message across to your (potential) fans.