Bands would need 11 BILLION Spotify streams to match the value of their vintage merch.

There’s a huge demand for original, vintage band t-shirts, with over a quarter of a million people (276,200 in January) searching for band tees every month.

But why? And what puts certain bands in such favour for the real deal?

Nostalgia is a very powerful buying motivator…


Source: Bands would need 11 BILLION Spotify streams to match the value of their vintage merch – MTT – Music Think Tank

Leave a Reply

Your email address will not be published.