After launching less than a year ago, YouTube recently announced that more than 1.5 billion users now engage with Shorts each month.
… so what does that tell you? Get onto YouTube shorts and add it to your music marketing arsenal. How hard can it be making (up to) 60 second videos?
Source: More than 1.5 billion of YouTube’s 2 billion users watch Shorts each month – RouteNote Blog
A professional music video costs anything between $2K and over $50K. If you want to count on the services of a serious filmmaker and a small crew, you should expect to spend about $5K.
However, with enough creativity and hard work, you can make a great music video without spending nearly as much.
Personally, a music video will cost what your creativity will allow. The more creative you can get, the more cost efficient your video costs will be.
Source: How Much Does A Music Video Cost? (2022) – Musician Wave
If you’re an artist, you want to be on SubmitHub. It’s a game changing platform that connects artists to music blogs, YouTube Channels and YouTube curators.
Source: The Best Way To Use SubmitHub | Kings of A&R
In this new series, we’ll break down 7 parts of the marketing journey that independent artists like you will need to master throughout your career.
We’ll talk about things like understanding your fanbase, defining your niche, determining marketing mediums, and so much more. However, this first one is all about understanding your market and perspective audience.
Without further ado, let’s dive in…
Source: Marketing Journey for the Music Industry Part I: Understanding Your Market and Audience | Symphonic Distribution
Now is the perfect time to revamp that EPK and get it up to par so that as soon as you begin seeking new press placements, booking your next tour, or reaching out to festivals, you have everything you need to stand out.
So, what should every EPK have?
Source: 6 EPK Must-Haves | ReverbNation Blog