If you’re releasing new music, you might be wondering how to make a music video to help with your music promotion.
After all, videos are one of the most engaging ways to get listeners interested in your music.
But is it really worth it to make a music video? What does it take to make one and how can you do it as a DIY artist?
There’s money to be made in music, but the hustle will run you ragged if you’re not also pursuing it for something of more value than money.
To what end are you hustling for? If you’re not being creatively satisfied, having fun, or working with people you enjoy, there are easier ways to earn a living.
I couldn’t agree more… There needs to be more to the hustle of a music career than just making money.
From my own personal experience, being burnt out through music is not a very pleasant experience.
Now is the perfect time to revamp that EPK and get it up to par so that as soon as you begin seeking new press placements, booking your next tour, or reaching out to festivals, you have everything you need to stand out.
So, what should every EPK have?
Brian Hazard from Color Theory has been one of those quiet achievers just getting on with the job of putting out music.
I read his blogs and view his YouTube videos whenever they come across my radar and I’m impressed with his methodical consistency and overall quality of his releases.
He has now documented his secret to his methodical consistency, his music release checklist.
He states in his article that…
I’ve been releasing a new track every 4-6 weeks for some time now, and I daresay I’ve got it down to a science.
He certainly has and I for one am so glad I have an insight (through this article) into his step by step approach to releasing his music. This is well worth a read.
Sometimes in the entertainment world, breaking from the norm can be a good thing. In fact, it usually is… though there are calendars and structures in place that are very tough to fight, and doing so can come with just as many drawbacks as benefits.
Just in case you were wondering…
One of the things that every songwriter/musician/artist needs is up-to-date promotional materials to further their career. One of the best promo assets to have is an EPK.
This article on Performer Mag demonstrates the essential components of an EPK.
“What is an EPK?” I hear you ask. Well the article describes an EPK as…
… an electronic press kit – it acts as a collection of your promotional materials. Think of it like an online resume, or a one-stop shop for anyone who wants to take a look at your band. That’s also the reason why every musician should make a music website that includes an EPK.