Celebrity podcasts fuelling rise of music streaming subscriptions in Australia

According to themusicnetwork.com

The total number of audio streaming subscriptions in Australia reached 13.5 million at the end of June 2021—up 13% from a year ago.

According to technology analyst firm Telsyte about a quarter signed on to listen to “celebrity” podcasts and broadcasts.

One in four (27%) had chosen their music subscription based on “a good variety of celebrity and popular podcasters”.

Now seems to be the best time to start a podcast, the market is primed for really good audio content and a podcast is a great way to build up your community/tribe.


Source: Celebrity podcasts fuelling rise of music streaming subscriptions in Australia

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