According to themusicnetwork.com…
The total number of audio streaming subscriptions in Australia reached 13.5 million at the end of June 2021—up 13% from a year ago.
According to technology analyst firm Telsyte about a quarter signed on to listen to “celebrity” podcasts and broadcasts.
One in four (27%) had chosen their music subscription based on “a good variety of celebrity and popular podcasters”.
Now seems to be the best time to start a podcast, the market is primed for really good audio content and a podcast is a great way to build up your community/tribe.