One of the things that every songwriter/musician/artist needs is up-to-date promotional materials to further their career. One of the best promo assets to have is an EPK.
This article on Performer Mag demonstrates the essential components of an EPK.
“What is an EPK?” I hear you ask. Well the article describes an EPK as…
… an electronic press kit – it acts as a collection of your promotional materials. Think of it like an online resume, or a one-stop shop for anyone who wants to take a look at your band. That’s also the reason why every musician should make a music website that includes an EPK.