A new study has been green-lighted to investigate community radio’s impact on Australian music.
Past research showed that 38% of the five million weekly listeners are searching for unorthodox music they won’t find elsewhere, while 33% tune in to actively support local musicians.
The Australian Research Council (ARC) has allocated $218,000 for the three-year study titled Community Music Radio: Building the Music-Media Ecosystem.
I would be very interested to see what this study/report says about community radio and its impact in the overall music industry in Australia. If you can support your local community radio station then DO IT!