According to RouteNote, rising social media giant TikTok is really gearing themselves up to be a major player in online music promotion. This is because…
Rumour has it that TikTok is testing a helpful pinned videos feature. It could be a great way for musicians on TikTok to promote new releases.
TikTok is currently testing out a feature that lets users pin up to three videos at the top of their profile.
The feature is something the video platform has been exploring for a while, but recent activity suggests it will become a permanent fixture on the app.
If this news doesn’t get you at least checking out TikTok’s potential as a music marketing tool then nothing will. Interesting!