Category Fanbase

Fanbase

What is a Superfan & Why do UMG, WMG (and everyone else) care so much?

Everyone is talking about the importance of music superfans to propel and monetize an artist’s career. But what is a superfan, and why do the CEOs of UMG and WMG, along with almost everyone else in the music business, suddenly…

ZenWeb
January 24, 2024

Community, Fanbase, Music Career

The Theory Of 1000 True Fans: A New Paradigm for Music Success

I took this shot to catch the reaction of fans of Logic: Everybody’s Tour expressing how they feel about his lyrical music. This photo means a lot to me because Logic is one of my favorite rappers and catching this reaction from the fan reflects on how I was feeling during the concert!

In today’s digital era, the definition of success in the music industry is constantly evolving. While some musicians chase viral fame or a place on top of the charts, others are leveraging a more sustainable and arguably more fulfilling approach…

ZenWeb
June 25, 2023