Music Business & Music Industry Information Plus Music Marketing & Music Promotion Tips
Looking to put together your independent music business plan? Here are the core elements you need to account for in your strategy.
As the old saying goes… “Failing to plan = planing to fail”
This is a great article outlining the ins and outs of putting together an independent musician business plan.
Source: How to Develop an Independent Musician Business Plan – Music Entrepreneur HQ
After launching less than a year ago, YouTube recently announced that more than 1.5 billion users now engage with Shorts each month.
… so what does that tell you? Get onto YouTube shorts and add it to your music marketing arsenal. How hard can it be making (up to) 60 second videos?
Source: More than 1.5 billion of YouTube’s 2 billion users watch Shorts each month – RouteNote Blog
Persistence is, without a doubt, one of the most vital character traits a musician can possess.
You could even argue that there’s no hope of succeeding in music without it, whether you want to write songs for a living, perform in a touring band, or become a bonafide popstar.
Source: Why Persistence Is Priceless In Music | ReverbNation Blog
Only five domestic acts appear on Radio Monitor’s list of the 40 most heard songs on Australian radio last year, which tracks all airplay.
That is very sad news indeed…
Source: Revealed: 40 Most Heard Songs on Australian Radio in 2021
Founding member of Depeche Mode Andy Fletcher has died, aged 60. No cause of death has yet been officially announced.
Vale Andy Fletcher RIP
Source: Depeche Mode’s Andy Fletcher dies | Complete Music Update
Tons of people working in the music industry find themselves with several roles, whether by preference or circumstance.
In the music industry today, you need to be able to wear many hats…
Source: Working in multiple areas of the music industry: Why, how, and what to expect – Blog | Splice
A new study has been green-lighted to investigate community radio’s impact on Australian music.
Past research showed that 38% of the five million weekly listeners are searching for unorthodox music they won’t find elsewhere, while 33% tune in to actively support local musicians.
The Australian Research Council (ARC) has allocated $218,000 for the three-year study titled Community Music Radio: Building the Music-Media Ecosystem.
I would be very interested to see what this study/report says about community radio and its impact in the overall music industry in Australia. If you can support your local community radio station then DO IT!
Source: New Study Investigates Community Radio’s Contribution to Australian Music
A professional music video costs anything between $2K and over $50K. If you want to count on the services of a serious filmmaker and a small crew, you should expect to spend about $5K.
However, with enough creativity and hard work, you can make a great music video without spending nearly as much.
Personally, a music video will cost what your creativity will allow. The more creative you can get, the more cost efficient your video costs will be.
Source: How Much Does A Music Video Cost? (2022) – Musician Wave
If you’re releasing new music, you might be wondering how to make a music video to help with your music promotion.
After all, videos are one of the most engaging ways to get listeners interested in your music.
But is it really worth it to make a music video? What does it take to make one and how can you do it as a DIY artist?
Source: How To Make A Music Video: 4 Inspiring Tips for DIY Artists | LANDR Blog
Following a rollercoaster voting section this year, Ukraine’s Kalush Orchestra won the Eurovision Song Contest on Saturday with their song ‘Stefania’. The UK’s Sam Ryder followed in second place with ‘Space Man’, in a dramatic turnaround from last year’s nul points disaster.
This is a great example of European solidarity with its Ukrainian brothers and sisters
Source: Ukraine wins Eurovision Song Contest, UK comes second | Complete Music Update