AC/DC become fifth Aussie act to crack 1 billion YouTube views

AC/DC have become the fifth Australian act to have one of their videos crack 1 billion views on YouTube.They join Sia, Gotye, Tones & I and Iggy Azalea on the exclusive list. I would’ve thought that AC/DC had already hit the 1 billion view barrier but well done. Source: AC/DC become fifth Aussie act to […]

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Are Music Magazines Dead?: The Demise Of Print Magazines, Explained

I used to be part of a free music magazine in Adelaide called BSide Magazine. Every week was a hard slog to get everything done by the deadlines imposed on you plus getting advertising spots filled then getting the advertisers to pay… In the AmplifyYou article Are music magazines dead?: The demise of print magazines, […]

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4 Smart Ways To Invest In Yourself As A Musician

I’ve personally have gone through a re-investing in myself stage when it comes to gear and education and I can say first-hand that taking a punt on yourself and investing in YOU is the best thing you can do for your career. The article “4 Smart Ways To Invest In Yourself As A Musician” which […]

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Ex-Stream Measures: Spotify Clamps Down On ‘artificial Plays’

I find it amazing the amount of emphasis that has been placed on the actions of social media users to determine the value or worth of an artist. Whether it be called likes, shares, streams, subscribers or whatever a platform calls it, these user actions can be bought and sold, manipulated and fraudulently acquired. Just […]

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Want To Know How Much Artists Get Paid From Spotify?

You may already have your songs on Spotify, so you know how much you’re making from the statements you’re receiving, but that data you’re seeing might be more useful if you could compare it to other artists. Now there’s a tool that not only allows you to see how much popular artists get paid from […]

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TikTok Reaches 1 Billion Global Users

Video sharing phenomenon TikTok has hit a global milestone. Its chief operating officer Vanessa Pappas announced on September 27: “Our global TikTok community is now more than 1 billion people strong. “That means that over 1 billion people around the world now come to TikTok every month to be entertained as they learn, laugh, or […]

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TikTok Pinned Posts = Perfect For Music Promotion

According to RouteNote, rising social media giant TikTok is really gearing themselves up to be a major player in online music promotion. This is because… Rumour has it that TikTok is testing a helpful pinned videos feature. It could be a great way for musicians on TikTok to promote new releases. TikTok is currently testing […]

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Celebrity podcasts fuelling rise of music streaming subscriptions in Australia

According to themusicnetwork.com… The total number of audio streaming subscriptions in Australia reached 13.5 million at the end of June 2021—up 13% from a year ago. According to technology analyst firm Telsyte about a quarter signed on to listen to “celebrity” podcasts and broadcasts. One in four (27%) had chosen their music subscription based on […]

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A Musician’s Guide to Online Advertising | DIY Musician

The internet and how music can be promoted through it can sometime seem like a rabbit hole that never ends but thanks to articles such as this from the guys at CD Baby, music marketing and promotion through online advertising will seem a little less mysterious. The overall reason for effective online advertising is listed […]

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Songs Today Are Short And Here’s Why

This is a great example of how technology is changing the very fabric of how music is listened to and consumed these days. Songs today are shorter than ever with some coming in at even under 2 minutes. That doesn’t mean that they’re any better or worse than what came before, but it’s worth noting […]

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