Musician’s Guide To Setting And Achieving Goals

I hope everyone has had a wonderful Christmas and New Years break. It’s now time to get back into the swing of things for 2022.

This time of year has traditionally been the time of year to get out your butchers paper and plan out the year ahead. A big part of this planning is the (re)setting of goals to achieve for the year.

This Cyber PR article Musician’s Guide To Setting And Achieving Goals really gets to the nitty-gritty of how to best set goals and to achieve them by outlining the steps needed.

The article explains that…

Goal-setting is an important factor in achieving desired results. Without goals in mind, you will be working aimlessly and without a determined future in mind. Most people set goals at the beginning of the year, but you can set them at any time!

Personally, I found this article a great reminder of the importance of goal setting and the best ways to achieve them.


Source: Musician’s Guide To Setting And Achieving Goals – Cyber PR Music

How Different Types of Music Affect Student Learning

I tend to do my work in silence but from time to time I put on some music in the background and I find that my focus is a lot clearer and distractions become less… Distracting.

My preference is more ambient music, music that doesn’t get in the way of my concentration but when it comes to a preference in music to study or work to, it’s different strokes for different folks.

In the recent post on the Last Minute Musicians Blog titled “How Different Types Of Music Affect Student Learning,” it states that…

You’re probably aware that music can influence your attitude, activity level, and drive if you’ve ever turned up the music to liven up your Saturday home cleaning. But do you know how music impacts us from a scientific perspective? And did you know that studying while playing music has multiple advantages?

After reading this blog post I certainly became familiar with the different impacts and advantages.


Source: How Different Types of Music Affect Student Learning – Last Minute Musicians Blog

Spotify acquires Findaway to “revolutionize the audiobook space”

Spotify has entered into a definitive agreement to acquire audiobook distribution company Findaway.

The terms of the transaction were not disclosed.According to a media statement, Spotify and Findaway “will accelerate” the music streaming company’s entry into the “rapidly growing audiobooks industry”, currently dominated by the likes of Audible, which was acquired by Amazon for $300 million in 2018.

Spotify says that Findaway’s technology infrastructure will allow it to “quickly scale its audiobook catalog”.

Is Spotify going to do the same for the audiobooks market as it did with podcasts? It looks like it with this latest acquisition. Watch this space.


Source: Spotify acquires Findaway to ‘revolutionize the audiobook space’ – Music Business Worldwide

4 Music Marketing Methods That Are Rewarding and Effective

Music promotion is simply offering your music to people as the valuable thing it is. These four methods for engaging with your fans will strengthen your connection with them. And you’ll still feel like the good person you are.

These four music marketing methods mentioned in this article are different, outside of the box ways to strengthen your relationship with your fans and to engage people who would potentially be your fans.


Source: 4 Music Marketing Methods That Are Rewarding and Effective

Taylor Swift Shakes Up Music Industry With Remakes | Kings of A&R

Taylor Swift has shaken up the music industry with the Rerecording of her 2012 album Red. After Scooter Braun bought her master recordings, Swift made a promise to rerecord her hit albums in attempt to “stick it” to her betrayers.

People never actually thought she would follow through with the effort. There was hope that this would all pass over.In fact her rerecorded songs are streaming more than her originals.

Now, Universal is revising it’s recording deals that prevent artists from rerecording their music.

Well it seems that only Taylor Swift could do a cover of her own album and get away with it.

Personally I think it’s a clever move on her part and with record labels changing their contract to stop others from doing the same, she has really given the music industry a bit of a shake-up


Source: Taylor Swift Shakes Up Music Industry With Remakes | Kings of A&R

The Rise And Rise Of Virtual Acts

Virtual music acts – complete with cartoon-like identities and huge social media followings – come without the trappings of human fame. No egos. No ill-health. No certainty of death. But what’s the appeal for music consumers and fans? And are they a long-term viable option for the recorded music industry? 

I’ve got to be honest with you… I just don’t get it.

I understand doing the live streaming thing from the comfort of your own home and getting others to stay at home and watch you do your thing…

But to eliminate the human being out of the audience/performer equation, I just don’t get it.

Whatever floats your boat I suppose. Maybe I need to do a little bit more research and understand the phenomenon a bit more.


Source: The rise and rise of virtual acts

Singapore’s BandLab acquires DIY artist services platform ReverbNation

Music making platform BandLab has acquired ReverbNation from parent company, eMinor, Inc. The deal is effective immediately.

Hmmm, I wonder what this is going to mean for the many thousands of musicians on ReverbNation.

Maybe BandLab will stop all of the annoying pay-to-play spammy adverts that ReverbNation inflicted on its subscribers.


Source: Singapore’s BandLab acquires DIY artist services platform ReverbNation

AC/DC become fifth Aussie act to crack 1 billion YouTube views

AC/DC have become the fifth Australian act to have one of their videos crack 1 billion views on YouTube.They join Sia, Gotye, Tones & I and Iggy Azalea on the exclusive list.

I would’ve thought that AC/DC had already hit the 1 billion view barrier but well done.


Source: AC/DC become fifth Aussie act to crack 1 billion YouTube views