Writing about yourself is hard. Writing about your music is even harder. Most musicians can pour their heart into a track without a second thought, but ask them to describe what they do in a few paragraphs and suddenly the…
If you are releasing new music and hoping someone in the media will care, you need more than a link and a hopeful email. You need a clear, focused press release that makes a journalist’s job easier. This post is…
For the last decade, the music industry has pushed a single dominant idea: artists must be visible, personal, and constantly online. Share your life. Share your process. Share your opinions. Share everything. And yet, quietly and almost against the grain,…
For most artists, sending music promos feels like shouting into the void. You spend weeks finishing a track, finally hit send… and then nothing. No reply. No feedback. No traction. The uncomfortable truth is that most music doesn’t get ignored…
If you’ve ever dropped an album and wondered, “How can I make sure this thing keeps moving beyond week one?” then this post is for you. I recently came across a smart piece from RouteNote titled “The era of album…
Have you ever dreamed of a journalist discovering your song and turning it into a mini spotlight that lights up your whole world? That’s the magic of press coverage, your music catches a spark, then spreads. A well‑crafted pitch is…
Every so often I come across an article that feels like it puts into words something I’ve been dancing around for years, something I’ve lived, practised, and even preached, but haven’t quite nailed down in such a simple, actionable way.…
As independent musicians, we’re often wearing so many hats we forget which one’s on our head at any given moment. One minute we’re recording a demo, the next we’re designing our album art, then we’re knee-deep in promo plans wondering…
We’ve all heard the saying, “You’ve got to spend money to make money.” But when it comes to music promotion, most independent artists don’t have a marketing budget, they’ve got rent due, groceries to buy, and maybe just enough left…