Music Marketing
The Danger of Putting All Your Music Marketing Eggs Into One Basket
As independent musicians in today’s digital age, we’re often told to “build a following” on social media or “get on Spotify playlists.” And while those are valid tactics, relying solely on one platform, one strategy, or one method is like balancing your entire music career on a single wire. It might work for a while—but […]
A complete guide to crowdfunding for musicians – RouteNote Blog
Looking for new ways to fund your music projects? This guide to crowdfunding has all the info you need to get started. This guide explores how independent musicians can use crowdfunding to finance their projects. It highlights various crowdfunding platforms, explains the benefits of crowdfunding, and provides essential strategies for running a successful campaign. What […]
Best offline marketing strategies for musicians – RouteNote Blog
Musicians don’t need to solely rely on social media for marketing. Check out these offline marketing strategies to boost your career. This article explores how musicians can market themselves without relying solely on social media. While digital promotion is essential, offline marketing remains a powerful way to build deeper connections with audiences and industry professionals. […]
How To Make Money From Your Music In 2025
Get paid for your music with smart strategies! Learn how to monetize your tracks through streaming, merch, and performances. This article explores multiple ways musicians can monetize their music and build a sustainable income. With streaming, live performances, merchandise, licensing, and crowdfunding, artists have various opportunities to earn while growing their fan base. 1. Understanding […]
How To Promote and Market Your Music With Data Analytics
By applying modern marketing concepts like track-market fit and audience analysis, artists can utilize data to promote their music and break through the noise. This article, authored by Jubran Haddad, explores how musicians can use data-driven strategies to effectively promote and sustain their music in today’s competitive landscape. It emphasizes the concept of Product-Market Fit […]
Musician Email Marketing Tips: Expand Your Audience and Engage Fans
Check out these five straightforward musician email marketing tips. By implementing these techniques, musicians can expand their audience, engage more fans, and enhance their promotional efforts. The article initially written for the Bandzoogle blog, provides five practical email marketing tips for musicians to expand their audience and engage more fans. It emphasises the continued relevance […]
Onesheets for musicians: How to use a Onesheet to promote your music
As a musician, getting the word out about your release is especially important, since new projects can create significant growth along your career path. A Onesheet is a precise, one-page document that musicians can use to promote upcoming projects, their music, and themselves. According to the Bandzoogle blog article “Onesheets for musicians: How to use […]
Music Marketing for Independent Musicians: The 2024 Guide
At the most basic level, music marketing is the process of reaching new fans and distributing and selling your music. This includes everything from your brand reputation and positioning to creating content, building an email list, and engaging with fans on social media platforms. Navigating the music industry as an independent artist can be challenging, […]
Creating a Onesheet for your music: 8 tips for success
Artists need resources to help promote their work and propel their careers forward. A musician’s website typically holds all the content (and context) about their musical evolution, spanning past, present, and upcoming projects. In this article for Bandzoogle the author demonstrates that a Onesheet is a promotional tool that highlights a specific music project to […]
What is a Deluxe Album (and How To Release One).
For artists with a steady fan base, deluxe albums can be a profitable higher-end product to sell and a great way to release more music. This article from Disc Makers confirms that a deluxe album is an extended version of a standard album that includes unreleased tracks, live performances, alternate versions, and other additional content. […]