Creating a Onesheet for your music: 8 tips for success

Artists need resources to help promote their work and propel their careers forward. A musician’s website typically holds all the content (and context) about their musical evolution, spanning past, present, and upcoming projects.

In this article for Bandzoogle the author demonstrates that a Onesheet is a promotional tool that highlights a specific music project to achieve various goals such as gaining radio play, booking gigs, or obtaining reviews.

Historically a printed document, Onesheets are now more effective as digital pages, accessible via links. A well-designed Onesheet includes several key elements:

  1. Clear Goal: Define the specific purpose of your Onesheet (e.g., submitting music to radio stations or booking gigs).
  2. Music Highlight: Feature your best track or lead single prominently.
  3. Prominent Name: Clearly display your artist or band name, potentially with a stylized logo.
  4. Concise Bio: Write a bio focused on the release, including notable achievements and details.
  5. Photos and Artwork: Include professional images and album artwork to create a cohesive look.
  6. High-Quality Videos: Embed one or two relevant music videos directly on the page.
  7. Reception Highlights: Showcase streaming stats, reviews, and quotes from media professionals.
  8. Social and Streaming Links: Provide links to your active social media and streaming platforms.
  9. Contact Information: Ensure clear and direct contact details are easily accessible.

Additionally, create a downloadable PDF version of your Onesheet for convenience.

Detailed Content:

  1. Setting a Clear Goal:
    • Tailor each Onesheet for specific objectives such as radio submissions, gig bookings, or press coverage.
    • Use templates or create custom designs to match these goals.
  2. Highlighting Your Music:
    • Place music tracks prominently at the top.
    • Include the best tracks related to the Onesheet’s purpose.
  3. Prominent Artist/Band Name:
    • Ensure the name is easy to read.
    • Consider using a logo for visual impact.
  4. Writing a Concise Bio:
    • Focus on the music release and highlight important project details.
    • Mention awards, nominations, and notable collaborations.
  5. Photos and Album Artwork:
    • Use professional photos styled to match the album artwork.
    • Include links to high-quality images for media use.
  6. Including High-Quality Videos:
    • Embed videos relevant to the new music.
    • Choose visually appealing and professionally produced videos.
  7. Showing Reception:
    • Highlight key reviews, streaming stats, and playlist inclusions.
    • Use impactful quotes from reputable sources.
  8. Adding Social and Streaming Links:
    • Provide links to your active online platforms.
    • Displaying your online presence shows professionalism.
  9. Including Clear Contact Information:
    • Provide direct contact details for easy communication.
    • List management or publicity team contacts if applicable.

Tips for Presentation:

  • Ensure the page layout is user-friendly and not too lengthy.
  • Make music easily accessible.
  • Keep text concise and visually appealing.

Creating a Onesheet is an essential part of promoting your music. Regular updates ensure it remains relevant as your career progresses.

Source: Creating a Onesheet for your music: 8 tips for success | Bandzoogle Blog

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