Are Music Magazines Dead?: The Demise Of Print Magazines, Explained

I used to be part of a free music magazine in Adelaide called BSide Magazine.

Every week was a hard slog to get everything done by the deadlines imposed on you plus getting advertising spots filled then getting the advertisers to pay…

In the AmplifyYou article Are music magazines dead?: The demise of print magazines, explained it says…

What are the other challenges that led to the demise of printed magazines? Are ads and search engine optimisation decreasing the quality of today’s music magazines? What does the future of music magazines look like for music?

We lasted 118 issues… No regrets!

Source: Are music magazines dead?: The demise of print magazines, explained – AmplifyYou

4 Smart Ways To Invest In Yourself As A Musician

I’ve personally have gone through a re-investing in myself stage when it comes to gear and education and I can say first-hand that taking a punt on yourself and investing in YOU is the best thing you can do for your career.

The article “4 Smart Ways To Invest In Yourself As A Musician” which appeared on the Bandzoogle website states that…

… Investing in yourself as a musician is crucial for staying at the top of your game. The music industry is evolving at light-speed, and you should be continually striving to learn new skills and improve your craft in order to reach your music goals.

When it comes to learning new skills and investing in yourself, the hard work will pay off tenfold if you can stay motivated and dedicated.

I suggest that you read on to learn some smart ways you can invest in yourself as a musician, to help expand your skill set and nurture your creative spirit.

Source: 4 smart ways to invest in yourself as a musician | Bandzoogle Blog

Ex-Stream Measures: Spotify Clamps Down On ‘artificial Plays’

I find it amazing the amount of emphasis that has been placed on the actions of social media users to determine the value or worth of an artist.

Whether it be called likes, shares, streams, subscribers or whatever a platform calls it, these user actions can be bought and sold, manipulated and fraudulently acquired.

Just go onto a freelancing platform like Fiverr and you’ll see a lot of people claiming to get you “10000 likes for $5” or some outrageous claim like that.

Recently streaming giant Spotify has announced that they will start disqualifying streams that appear to have been gamed. According to the Forbes website, it says of the matter…

The streaming company has posted an educational video on its Spotify for Artists YouTube channel outlining the issues, alerting acts to some of the warning signs and explaining that it has processes in place to spot, and then disqualify, streams that appear to have been manipulated.

Let’s see what happens here. I applaud Spotify for doing something about this but implementing these changes is going to be a challenge.

Source: Ex-Stream Measures: Spotify Clamps Down On ‘artificial Plays’

Want To Know How Much Artists Get Paid From Spotify?

You may already have your songs on Spotify, so you know how much you’re making from the statements you’re receiving, but that data you’re seeing might be more useful if you could compare it to other artists. Now there’s a tool that not only allows you to see how much popular artists get paid from the platform, but other data points like number of followers, monthly listeners, and popularity as well.

According to this article, Duran Duran get over $22K/month in royalties… Nice 🙂

Source: Want To Know How Much Artists Get Paid From Spotify? – Music 3.0 Music Industry Blog

TikTok Reaches 1 Billion Global Users

Video sharing phenomenon TikTok has hit a global milestone. Its chief operating officer Vanessa Pappas announced on September 27: “Our global TikTok community is now more than 1 billion people strong.

“That means that over 1 billion people around the world now come to TikTok every month to be entertained as they learn, laugh, or discover something new, like sports, music, arts and culture, fashion, DIY and more.

“That’s a billion people every month watching and sharing each others’ creativity. So on behalf of the TikTok team, I want to say thank you.”

That’s 1 BILLION… With impressive stats like that, I’ve got to start taking TikTok more seriously for music promotion.

Source: TikTok reaches 1 billion global users

TikTok Pinned Posts = Perfect For Music Promotion

According to RouteNote, rising social media giant TikTok is really gearing themselves up to be a major player in online music promotion. This is because…

Rumour has it that TikTok is testing a helpful pinned videos feature. It could be a great way for musicians on TikTok to promote new releases.

TikTok is currently testing out a feature that lets users pin up to three videos at the top of their profile.

The feature is something the video platform has been exploring for a while, but recent activity suggests it will become a permanent fixture on the app.

If this news doesn’t get you at least checking out TikTok’s potential as a music marketing tool then nothing will. Interesting!

Source: New pinned posts are perfect for TikTok music promotion – RouteNote Blog

Celebrity podcasts fuelling rise of music streaming subscriptions in Australia

According to

The total number of audio streaming subscriptions in Australia reached 13.5 million at the end of June 2021—up 13% from a year ago.

According to technology analyst firm Telsyte about a quarter signed on to listen to “celebrity” podcasts and broadcasts.

One in four (27%) had chosen their music subscription based on “a good variety of celebrity and popular podcasters”.

Now seems to be the best time to start a podcast, the market is primed for really good audio content and a podcast is a great way to build up your community/tribe.

Source: Celebrity podcasts fuelling rise of music streaming subscriptions in Australia

A Musician’s Guide to Online Advertising | DIY Musician

The internet and how music can be promoted through it can sometime seem like a rabbit hole that never ends but thanks to articles such as this from the guys at CD Baby, music marketing and promotion through online advertising will seem a little less mysterious.

The overall reason for effective online advertising is listed below. As the article states…

There’s one thing that every artist wants: FANS! Loyal listeners don’t invent themselves though. They have to be found, wowed, and converted. Found, wowed, and converted — BY YOU!

Online advertising is one of the ways to get your message across to your (potential) fans.

Source: A Musician’s Guide To Online Advertising | DIY Musician

Songs Today Are Short And Here’s Why

This is a great example of how technology is changing the very fabric of how music is listened to and consumed these days.

Songs today are shorter than ever with some coming in at even under 2 minutes. That doesn’t mean that they’re any better or worse than what came before, but it’s worth noting the reasons why shorter sub-3 minute songs seem to be the norm these days.

Source: Songs Today Are Short And Here’s Why – Music 3.0 Music Industry Blog

What Not To Do When Writing Your Bio

I don’t know anyone who is a songwriter, musician or any other creative for that matter who likes writing a bio or at the very least talking about themselves in a positive way.

This article from the ReverbNation blog demonstrates how important a well written bio is for your career.

The article states that…

A bio is a major reflection of the band or artist it’s about. This may seem like a big duh, but you’d be surprised at how many bios out there are poorly written or make the band look bad because they are poorly written.

And honestly, I think the truth is most of us don’t realize how important a bio really is, and we don’t know what to look out for when it comes to writing them.

What I got from reading the article is that writing your own artist bio is one of THE most important things you can do for your career.

Learn how to do it today.

Source: What Not To Do When Writing Your Bio | ReverbNation Blog