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TikTok Reaches 1 Billion Global Users

Video sharing phenomenon TikTok has hit a global milestone. Its chief operating officer Vanessa Pappas announced on September 27: “Our global TikTok community is now more than 1 billion people strong. “That means that over 1 billion people around the world now come to TikTok every month to be entertained as they learn, laugh, or […]

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TikTok Pinned Posts = Perfect For Music Promotion

According to RouteNote, rising social media giant TikTok is really gearing themselves up to be a major player in online music promotion. This is because… Rumour has it that TikTok is testing a helpful pinned videos feature. It could be a great way for musicians on TikTok to promote new releases. TikTok is currently testing […]

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Celebrity podcasts fuelling rise of music streaming subscriptions in Australia

According to themusicnetwork.com… The total number of audio streaming subscriptions in Australia reached 13.5 million at the end of June 2021—up 13% from a year ago. According to technology analyst firm Telsyte about a quarter signed on to listen to “celebrity” podcasts and broadcasts. One in four (27%) had chosen their music subscription based on […]

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A Musician’s Guide to Online Advertising | DIY Musician

The internet and how music can be promoted through it can sometime seem like a rabbit hole that never ends but thanks to articles such as this from the guys at CD Baby, music marketing and promotion through online advertising will seem a little less mysterious. The overall reason for effective online advertising is listed […]

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Songs Today Are Short And Here’s Why

This is a great example of how technology is changing the very fabric of how music is listened to and consumed these days. Songs today are shorter than ever with some coming in at even under 2 minutes. That doesn’t mean that they’re any better or worse than what came before, but it’s worth noting […]

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What Not To Do When Writing Your Bio

I don’t know anyone who is a songwriter, musician or any other creative for that matter who likes writing a bio or at the very least talking about themselves in a positive way. This article from the ReverbNation blog demonstrates how important a well written bio is for your career. The article states that… A […]

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