From the digital domains of social media to the classic radio waves, this article will uncover the diverse avenues available to music companies looking to take their artists and their music companies to the next level of success. In the…
This article delves into the concept of ‘superfans,’ a group that elevates fandom to the next level, and their growing significance in today’s music industry. Superfans, the Super Solution? A Deep Dive into Music Industry’s Core Supporters In the vibrant…
YouTube is essential to the ever evolving digital music landscape. And the Orchard is happy to provide our 2024 YouTube Best Practices, where you can learn about new features, branding tips, and how to reach your goals successfully. In the…
We profile five indie artists who are making waves with their music on CDs and vinyl LPs. It’s not all about streaming! In the digital age, where streaming seems to dominate the music industry, the article “Let’s Get Physical: CDs…
Elevate your next pitch and ensure all the essential elements are included by using this “P.I.T.C.H.” framework. When it comes to pitching someone, you need to ensure you have all the key information, outlined in a detailed and easily digestible…
I have lots of new goodies for you since we last got together, such as the dominance of streaming, why artists have more power than ever in history, the emergence of music created by artificial intelligence (some argue that’s been…
Getting your music out into the world is one thing, but getting people to notice you is no small task. Luckily, there are plenty of tools that can help interested listeners find you. SEO, or search engine optimization, is one…
Working with musicians, I get asked all the time – how can I reach a wider audience and get people to hear my music? I wish there was a simpler answer, but there isn’t. I won’t lie; music marketing is…
Utilise one of the greatest marketing tools available to you to get your music heard and reach new fans: Social Media. In the bustling digital arena, where every artist vies for visibility and connection, the RouteNote Blog offers a beacon…