Tip Jar: Elevate Your Next P.I.T.C.H. – Music Connection Magazine

Elevate your next pitch and ensure all the essential elements are included by using this “P.I.T.C.H.” framework. When it comes to pitching someone, you need to ensure you have all the key information, outlined in a detailed and easily digestible flow.

In the realm of music and its ever-evolving landscape, the art of pitching oneself or one’s music has become an indispensable skill. Mike Gowen, leveraging his 13 years of experience in the field, introduces a novel framework, aptly acronymed “P.I.T.C.H.”, to elevate your pitching game. This framework is designed to encapsulate all the essential elements required for a successful pitch, ensuring your message is not only heard but also resonates with the intended audience.

The P.I.T.C.H. Framework

  • P for Person: The cornerstone of any pitch is the person you’re addressing. It’s crucial to ensure that your pitch is tailored to the recipient’s interests and professional domain. For instance, pitching country music to a rock-focused publication is a misstep. Understanding the recipient’s genre affinity, the thematic continuity in their work, and the types of features they specialize in can significantly increase the odds of your pitch being well-received.
  • I for Information: Clarity and completeness of information are paramount. Your pitch should comprehensively cover key details such as release dates, song titles, and the essence of your music. The inclusion of links to your music, videos, past media coverage, and social media profiles can provide a holistic view of your artistic persona, making it easier for the recipient to grasp your pitch’s value proposition.
  • T for Timely: Timing can be as critical as the content of your pitch. Ensuring that your pitch is timely, not just in terms of lead time but also in relation to current events or thematic relevance, can enhance its impact. For example, aligning a song release with a relevant awareness month can add depth to your story, making your pitch more compelling.
  • C for Captivating: The initial few sentences of your pitch can make or break the engagement. Crafting a narrative that is both captivating and concise can pique the interest of your audience, encouraging them to delve deeper into your music. Personalizing your pitch and avoiding generic, spam-like content can further distinguish your message in a crowded inbox.
  • H for History: Once you’ve captured the recipient’s attention with the compelling aspects of your pitch, it’s time to delve into the background. This includes your history, accolades, and the journey that has shaped your music. However, this information should follow the initial hook, ensuring that the recipient’s interest is already piqued.


Mike Gowen’s “P.I.T.C.H.” framework offers a structured approach to crafting pitches that stand out. By focusing on the person, providing comprehensive information, ensuring timeliness, captivating the recipient, and sharing your history, you can elevate your pitch, making it more likely to achieve its intended effect. Whether you’re a seasoned artist or just starting out, applying this framework can significantly enhance your ability to connect with key stakeholders in the music industry.

Source: Tip Jar: Elevate Your Next P.I.T.C.H. – Music Connection Magazine

Previous Post
a room filled with lots of old records
Physical Media

CDs and LPs Are Helping Indie Artists Succeed | Disc Makers

Next Post

Getting Your Team Together – Music Connection Magazine

Leave a Reply

Your email address will not be published. Required fields are marked *