Music businesses are always looking for unique ways of generating revenue. Currently, streams like streaming platforms and licensing are dominating the spotlight. However, amidst the focus on digital income, merchandise—which often gets pushed to the back—is one of the best…
In the world of music promotion, Spotify plays an absolute essential role and at the center of that world are playlist curators. These actors can get your song in front of thousands, if not million of people. But only if…
From marketing to networking, these tips will help you cultivate a dedicated fanbase and develop a professional career in music. In the digital age, creating a buzz around your music is both an art and a science. Pete Callaghan, through…
Sure, you can spend your weekends crate digging at your local record store, or checking out music blog recommendations. But with the click of a button, music streaming services – from Spotify to Amazon Music – can tailor your music…
Captains of the record industry gathered in the nation’s capital on March 7 to lend their support for legislation that would remove the “capped” fee that is payable to rights holders in sound recordings when music is played on commercial…
Over my years playing live and in the studio, I’ve found that there are 8 characteristics of a tight band. If you concentrate on just one your band will get better; master them all and your band will sound so…
From the digital domains of social media to the classic radio waves, this article will uncover the diverse avenues available to music companies looking to take their artists and their music companies to the next level of success. In the…
This article delves into the concept of ‘superfans,’ a group that elevates fandom to the next level, and their growing significance in today’s music industry. Superfans, the Super Solution? A Deep Dive into Music Industry’s Core Supporters In the vibrant…
YouTube is essential to the ever evolving digital music landscape. And the Orchard is happy to provide our 2024 YouTube Best Practices, where you can learn about new features, branding tips, and how to reach your goals successfully. In the…