How to Pitch Your Music to the Press (and Why It Matters)
Have you ever dreamed of a journalist discovering your song and turning it into a mini spotlight that lights up your whole world? That’s the magic of press coverage, your music catches a spark, then spreads. A well‑crafted pitch is the match you need to set that spark alight. I recently came across an article […]
A Smart And Streamlined EPK… What Goes Into One?
Here’s a question for you… “What is an EPK (Electronic Press Kit)?” Well, imagine your EPK as a backstage pass, it opens the door, sets the tone, and gives whoever’s holding it everything they need to know about your act without a single awkward stumble. That’s what CD Baby’s latest article, “Music Industry EPK Checklist” […]
Micro-Markets: Why Going Global Begins at Home
I just came across a fascinating piece on the Symphonic blog titled “The Rise of Micro‑Markets: Why Going Global Starts Local.” It’s a smart reminder that the biggest leaps in business today often begin with a carefully tuned local voice. What the Article Says The article argues that successful global reach doesn’t start with grand […]
Single, EP, or Album? Choosing the Right Format for Your Next Release
As musicians, we often focus so much on the making of the music that we don’t always stop to consider how we’re going to release it. Should it be a single? An EP? A full-blown album? This question can sneak up on you like a deadline you forgot about, especially in today’s fast-moving music industry […]
Live Music Isn’t Just About the Gig: 14 Ways to Make Your Shows Pay Off
We all know that playing live is one of the most rewarding parts of being a musician, that mix of nerves, adrenaline, and connection is hard to beat. But let’s be honest: good vibes don’t always pay the bills. That’s why I wanted to share this fantastic article I came across from Bandzoogle called “14 […]
The Long Game of Promotion: Why Your Music Release Doesn’t End on Release Day
In the (good) old days, releasing music felt like the finish line. You’d write, record, mix, master, and finally share your work with the world. Then, you’d wait and hope people would listen. But in today’s digital landscape, the release day is no longer the grand finale. It’s actually the starting pistol. I recently came […]
Superfans vs AI: Building Real Connection in a Digital World
Artificial intelligence is fast becoming a part of every corner of our lives (yes, even music) however, one thing still reigns supreme: human connection. I recently read a piece over at RouteNote titled “Superfans vs AI: How to Build a Die-Hard Fanbase” that digs right into this idea, and I wanted to share a bit […]
How One Song Can Become Weeks of Content For Independent Musicians
Every so often I come across an article that feels like it puts into words something I’ve been dancing around for years, something I’ve lived, practised, and even preached, but haven’t quite nailed down in such a simple, actionable way. The piece I’m talking about is from Hypebot, titled “How Musicians Can Use One Song […]
Getting Your Music Out Into the World: A Music Distribution Guide
If you’re a songwriter, musician or producer with a finished track in hand, you know the feeling: the excitement, the pride, and, not far behind, the big question… “Now what?” That question used to have a pretty straightforward answer: sign a record deal, press some vinyl or CDs, and hope for radio play. But we’re […]
Where to Promote Your Music: A Straightforward Guide
As independent musicians, we’re often wearing so many hats we forget which one’s on our head at any given moment. One minute we’re recording a demo, the next we’re designing our album art, then we’re knee-deep in promo plans wondering where the hell we’re supposed to actually put our music so people might hear it. […]