Are We Hitting Peak Fandom? A Look at the Saturated Fan Economy
There’s something strange happening in the music world and if you’re a musician, producer, or just someone paying attention, you’ve probably felt it too. We’re all working harder than ever to build audiences, deepen engagement, and create “superfans” yet it feels like we’re shouting into an already crowded room. An article I came across recently […]
Song Licensing Doesn’t Have to Be a Mystery – 8 Tips That Make It Easier
If there’s one part of the music business that still feels like it’s wrapped in fog for many independent artists (including myself), it’s song licensing. We’ve all heard the stories, some artist lands a sync placement and suddenly their streaming numbers skyrocket, or their song ends up in a Netflix trailer and changes everything overnight. […]
Tuning Your Message: How Content Marketing Can Amplify Your Music Career
Let’s be honest—being a musician today isn’t just about writing great songs or putting on unforgettable live shows. It’s also about learning how to show up online with the same intention, emotion, and artistry you bring to the stage. That’s where content marketing comes in—and I recently came across a great article from Promo.ly titled […]
How to Market Yourself as an Independent Artist (Without Losing Your Soul)
Let’s face it, being an independent artist today can feel like shouting into a crowded room where everyone’s trying to be heard, all at once. And yet, every so often, someone stops, turns around, and listens. Why? Because your story, your brand, your art caught their attention. But how do you make that happen more […]
The Invisible Wall: Why Breaking Through Feels So Damn Hard
Ever feel like you’re pouring your heart into your music, sending it out into the world like messages in bottles, only to hear silence in return? You’re not alone. In fact, this silent struggle has become the modern musician’s rite of passage. I recently came across a sharp, honest article on Hypebot titled “Why It’s […]
Basic Accounting Terms Every Music Entrepreneur Should Know
The Symphonic Blog article titled “Basic Accounting Terms Every Music Entrepreneur Should Know” offers a concise guide to essential financial concepts tailored for musicians, artists, and independent labels. Authored by Randi Zimmerman, the piece emphasizes the importance of financial literacy in the music industry, presenting key accounting terms with relatable examples to aid understanding. Profit […]
YouTube Marketing for Musicians: What’s Working in 2025
Unlock the power of YouTube marketing for musicians with AI-driven tools and other strategies tailored for success in 2025. In the ever-evolving world of digital music marketing, 2025 is proving to be a transformative year for musicians leveraging YouTube. According to Ariel Hyatt of Cyber PR, merely uploading content and hoping for the best is […]
How to Write a Press Release That Gets Your Music Noticed
Whether you’re promoting a new single, announcing an EP, or sharing tour dates, a well-written press release can help you stand out and get your music in front of the right audience. Here’s how to craft a press release that gets noticed… The following insights are drawn from the article “How to Write a Press […]
Success in the Music Business: The Non-Musical Skills You Can’t Afford to Ignore
When I first started out in the music business, like many wide-eyed hopefuls, I thought it was all about the music. Write a killer song, play a great show, record an awesome track—and success will surely follow, right? Well… not quite. What I discovered early on (and what I keep rediscovering even now) is that […]
How to Know When You’re Ready to Print Physical Music
Thinking about dropping your next release on vinyl or CD? Here’s how to know if you’re ready… and how to make it worth it. This guide by Randi Zimmerman helps indie musicians determine whether they’re ready to take the leap into producing physical music formats like vinyl, CDs, or cassettes. It breaks down the prerequisites, […]