Micro-Markets: Why Going Global Begins at Home
I just came across a fascinating piece on the Symphonic blog titled “The Rise of Micro‑Markets: Why Going Global Starts Local.” It’s a smart reminder that the biggest leaps in business today often begin with a carefully tuned local voice. What the Article Says The article argues that successful global reach doesn’t start with grand […]
Single, EP, or Album? Choosing the Right Format for Your Next Release
As musicians, we often focus so much on the making of the music that we don’t always stop to consider how we’re going to release it. Should it be a single? An EP? A full-blown album? This question can sneak up on you like a deadline you forgot about, especially in today’s fast-moving music industry […]
Live Music Isn’t Just About the Gig: 14 Ways to Make Your Shows Pay Off
We all know that playing live is one of the most rewarding parts of being a musician, that mix of nerves, adrenaline, and connection is hard to beat. But let’s be honest: good vibes don’t always pay the bills. That’s why I wanted to share this fantastic article I came across from Bandzoogle called “14 […]
The Long Game of Promotion: Why Your Music Release Doesn’t End on Release Day
In the (good) old days, releasing music felt like the finish line. You’d write, record, mix, master, and finally share your work with the world. Then, you’d wait and hope people would listen. But in today’s digital landscape, the release day is no longer the grand finale. It’s actually the starting pistol. I recently came […]
Superfans vs AI: Building Real Connection in a Digital World
Artificial intelligence is fast becoming a part of every corner of our lives (yes, even music) however, one thing still reigns supreme: human connection. I recently read a piece over at RouteNote titled “Superfans vs AI: How to Build a Die-Hard Fanbase” that digs right into this idea, and I wanted to share a bit […]
How One Song Can Become Weeks of Content For Independent Musicians
Every so often I come across an article that feels like it puts into words something I’ve been dancing around for years, something I’ve lived, practised, and even preached, but haven’t quite nailed down in such a simple, actionable way. The piece I’m talking about is from Hypebot, titled “How Musicians Can Use One Song […]
Getting Your Music Out Into the World: A Music Distribution Guide
If you’re a songwriter, musician or producer with a finished track in hand, you know the feeling: the excitement, the pride, and, not far behind, the big question… “Now what?” That question used to have a pretty straightforward answer: sign a record deal, press some vinyl or CDs, and hope for radio play. But we’re […]
Where to Promote Your Music: A Straightforward Guide
As independent musicians, we’re often wearing so many hats we forget which one’s on our head at any given moment. One minute we’re recording a demo, the next we’re designing our album art, then we’re knee-deep in promo plans wondering where the hell we’re supposed to actually put our music so people might hear it. […]
Why Video Still Matters for Musicians in 2025 (and How to Make It Work for You)
If you’ve spent any time online this year (and let’s be honest, who hasn’t?), you’ll know that video isn’t going anywhere. In fact, it’s busier than ever. I just read a solid piece on the DIY Musician blog called Video for Musicians in 2025, and I think it’s worth bringing into our own little campfire […]
Why Leaving Spotify Might Be the Wake-Up Call We All Need
I recently came across an article on Audio Services that’s worth your time if you care at all about how music gets made and how it reaches the people who need it. It’s called “How to Leave Spotify” and it’s not just about quitting a streaming platform. It’s about waking up from a comfortable dream […]