How To Actually Fill The Room: Promoting Live Shows
I just read a sharp, no-fluff piece on Hypebot titled “How to Promote Live Shows and Tours,” published September 22, 2025. It’s a practical field guide for artists who want more than a nice poster and a prayer. The core message is simple: mix the modern stuff with the old-school stuff, be specific with your […]
Why Streams Don’t Equal Fans (And What to Do About It)
We’ve all been there, watching the stream counter tick up, hoping it means something more than just a number. But in today’s attention-splintered music world, streams don’t mean squat if no one remembers your name five minutes later. That’s the heart of a recent piece by Michael Gilbride over on the Songtrust blog, and it’s […]
What Does It Really Take to Succeed in the Music Industry
We’ve all heard it before: “If you’ve got the talent, you’ll make it.” But here’s the hard truth, in today’s music industry, talent alone won’t get you far. Sure, talent is important. It’s the foundation of your craft. But it’s not the full equation. In fact, it’s only the beginning. The rest? That’s where the […]
What Makes Content Go Viral? (And What We Can Actually Control)
Last night I was chatting with a friend who asked a question that every content creator has probably wrestled with at some point: “How does something go viral?” It’s a fair question and a frustrating one, because the honest answer is: we don’t really control virality. The audience does. But that doesn’t mean we’re powerless. […]
How to Pitch Your Music to the Press (and Why It Matters)
Have you ever dreamed of a journalist discovering your song and turning it into a mini spotlight that lights up your whole world? That’s the magic of press coverage, your music catches a spark, then spreads. A well‑crafted pitch is the match you need to set that spark alight. I recently came across an article […]
A Smart And Streamlined EPK… What Goes Into One?
Here’s a question for you… “What is an EPK (Electronic Press Kit)?” Well, imagine your EPK as a backstage pass, it opens the door, sets the tone, and gives whoever’s holding it everything they need to know about your act without a single awkward stumble. That’s what CD Baby’s latest article, “Music Industry EPK Checklist” […]
Micro-Markets: Why Going Global Begins at Home
I just came across a fascinating piece on the Symphonic blog titled “The Rise of Micro‑Markets: Why Going Global Starts Local.” It’s a smart reminder that the biggest leaps in business today often begin with a carefully tuned local voice. What the Article Says The article argues that successful global reach doesn’t start with grand […]
Single, EP, or Album? Choosing the Right Format for Your Next Release
As musicians, we often focus so much on the making of the music that we don’t always stop to consider how we’re going to release it. Should it be a single? An EP? A full-blown album? This question can sneak up on you like a deadline you forgot about, especially in today’s fast-moving music industry […]
Live Music Isn’t Just About the Gig: 14 Ways to Make Your Shows Pay Off
We all know that playing live is one of the most rewarding parts of being a musician, that mix of nerves, adrenaline, and connection is hard to beat. But let’s be honest: good vibes don’t always pay the bills. That’s why I wanted to share this fantastic article I came across from Bandzoogle called “14 […]
The Long Game of Promotion: Why Your Music Release Doesn’t End on Release Day
In the (good) old days, releasing music felt like the finish line. You’d write, record, mix, master, and finally share your work with the world. Then, you’d wait and hope people would listen. But in today’s digital landscape, the release day is no longer the grand finale. It’s actually the starting pistol. I recently came […]