Why Your Cover Art Still Matters (Yes, Even in a Swipe-and-Scroll World)
In a world where music is streamed more than it’s shelved, it’s easy to assume that CD or album cover art is just a relic from a bygone era, something that mattered when people flipped through LPs or browsed CD racks. But that assumption would be a mistake. I came across a solid article recently […]
Promoting Your Music When You’re Broke (But Not Broken)
We’ve all heard the saying, “You’ve got to spend money to make money.” But when it comes to music promotion, most independent artists don’t have a marketing budget, they’ve got rent due, groceries to buy, and maybe just enough left for new strings or a cracked cymbal. If that’s you, take heart. Being broke doesn’t […]
The 10 Hats You Need To Wear As An Independent Musician
If you’re pursuing a music career independently, you’ve probably heard the phrase “you have to wear many hats.” It’s true, being an independent musician means you’re not just writing songs and performing them. You’re also running a business. You’re the CEO, the marketing team, the content creator, the roadie, and everything in between. So what […]
What’s the Best Day to Release Music?
If you’ve ever wondered “When’s the right time to drop my next track?” You’re not alone. Timing can seriously impact how a song lands with listeners. I came across a great article at Promoly, “When Is The Best Time To Release Music For Maximum Impact,” that dives into the nuts and bolts of when (and […]
How Do You Find Your Fans? Start By Finding Yourself First
Finding fans in today’s music world is a bit like standing in the middle of a crowded train station holding up a sign that says “Hey! I make music, come say hi!” You might get a few curious glances, but most people are too busy chasing their own trains to stop and listen. That’s why […]
From Ears to Heart: What Really Turns a Listener into a Fan?
Every musician dreams of building a loyal fanbase, not just casual listeners who skip through songs, but real fans. The kind who show up, share your work, buy your merch, and maybe even tattoo your lyrics on their arm. But how exactly does that transformation happen? When does someone stop being just a passive consumer […]
Welcome to Entertainment’s Mad Max Era (And Why That’s Not Necessarily a Bad Thing)
The other day, I stumbled across an article from MIDiA Research titled “Welcome to Entertainment’s Mad Max Era: Here’s Where It Leads”, and I’ve got to say… it hit like a brick through a shop window. It’s not just an analysis, it’s a warning flare shot into the sky about where the entertainment industry is […]
It’s Not Just About Streams: Building a Music Community That Actually Cares
There’s a great post I came across recently on the Symphonic blog titled “How To Build An Engaged Community Around Your Label.” Even if you’re not running a record label, don’t be fooled by the title, this one is packed with gold for anyone trying to build something meaningful in music today. The gist? Community […]
Stop Chasing the Music Business. Start Building Your Own.
Recently, I watched a video on Billy Hume’s YouTube channel, (see above) where he goes on what he himself calls a bit of a rant. The title wasn’t listed, but the message was loud and clear: Stop obsessing over Spotify. Stop trying to “make it” in the music industry. Build your own damn music business […]
Upgrade Your Online Presence in a Day? Yes, It’s Possible (And Here’s How to Start)
I came across an article on Hypebot recently that grabbed my attention: “How To Upgrade Your Online Presence In Just One Day”. Now, as musicians, creatives, and indie entrepreneurs, we tend to treat our online presence like that overflowing drawer in the kitchen full of useful stuff, but messy, outdated, and avoided until it becomes […]