July 22, 2025

A spinning vinyl record.

The Long Game of Promotion: Why Your Music Release Doesn’t End on Release Day

In the (good) old days, releasing music felt like the finish line. You’d write, record, mix, master, and finally share your work with the world. Then, you’d wait and hope people would listen. But in today’s digital landscape, the release day is no longer the grand finale. It’s actually the starting pistol. I recently came […]