September 2025
How To Actually Fill The Room: Promoting Live Shows
I just read a sharp, no-fluff piece on Hypebot titled “How to Promote Live Shows and Tours,” published September 22, 2025. It’s a practical field guide for artists who want more than a nice poster and a prayer. The core message is simple: mix the modern stuff with the old-school stuff, be specific with your […]
Why Streams Don’t Equal Fans (And What to Do About It)
We’ve all been there, watching the stream counter tick up, hoping it means something more than just a number. But in today’s attention-splintered music world, streams don’t mean squat if no one remembers your name five minutes later. That’s the heart of a recent piece by Michael Gilbride over on the Songtrust blog, and it’s […]
What Does It Really Take to Succeed in the Music Industry
We’ve all heard it before: “If you’ve got the talent, you’ll make it.” But here’s the hard truth, in today’s music industry, talent alone won’t get you far. Sure, talent is important. It’s the foundation of your craft. But it’s not the full equation. In fact, it’s only the beginning. The rest? That’s where the […]
What Makes Content Go Viral? (And What We Can Actually Control)
Last night I was chatting with a friend who asked a question that every content creator has probably wrestled with at some point: “How does something go viral?” It’s a fair question and a frustrating one, because the honest answer is: we don’t really control virality. The audience does. But that doesn’t mean we’re powerless. […]