September 23, 2025

Photo by Timon Studler on Unsplash

Why Streams Don’t Equal Fans (And What to Do About It)

We’ve all been there, watching the stream counter tick up, hoping it means something more than just a number. But in today’s attention-splintered music world, streams don’t mean squat if no one remembers your name five minutes later. That’s the heart of a recent piece by Michael Gilbride over on the Songtrust blog, and it’s […]