October 2025
Unlocking the Power of Album Variants: A Fresh Take on Release Strategy
If you’ve ever dropped an album and wondered, “How can I make sure this thing keeps moving beyond week one?” then this post is for you. I recently came across a smart piece from RouteNote titled “The era of album variants: How artists can maximise every album release”. It got me thinking about how we […]
Why “Dropping Everything At Once” May Be Hurting Your Release
I recently came across a smart article on DIY Musician (via CD Baby) titled “How to set up a waterfall release”. It argues that the traditional model, drop the full album all at once, run a big push for a few days or weeks, then watch momentum fade, often leaves artists stranded in the post‑release […]