7 ways to promote your music without short-form content

Maybe you’d rather focus on making music than record short videos for marketing content. Good news: there are other ways to get your name out there.

The article “7 Ways to Promote Your Music Without Short-Form Content” by Caleb J. Murphy offers alternative methods for musicians to promote their music without relying on short-form videos or content. Here is a summary of the seven strategies:

1. Playlist Inclusion: Musicians can aim to get their music featured on playlists across major streaming platforms like Spotify. Even small, niche playlists can help increase exposure and signal the algorithm to push the music further. Tools like SubmitHub, Soundplate, and direct contact with playlist curators can assist in this effort.
2. Playing Live: Performing live remains one of the most effective ways to build a fan base. Opportunities such as local open mics, opening for similar artists, participating in songwriter showcases, or organizing house concerts can help artists reach new listeners.
3. Collaborations: Partnering with other artists for co-writing or feature swapping can mutually benefit both parties by exposing their music to each other’s fan bases. It’s essential to find artists with a similar musical style and audience size for a successful collaboration.
4. QR Code Posters and Stickers: Creating posters and stickers with QR codes that link to a landing page with music links can help musicians promote their music in a targeted way. These can be placed in locations where potential fans are likely to be, such as cafes, libraries, or parks.
5. Spotify Marketing Tools: Musicians can leverage Spotify’s tools like Marquee, Showcase, and Discovery Mode to increase their music’s visibility. These tools range from paid ads to algorithmic pushes, all designed to attract new listeners.
6. Social Media Ads: Even without creating short-form content, musicians can use social media ads to promote their music. Simple videos featuring song artwork can be used for ads on platforms like YouTube, Instagram, and Facebook to direct potential fans to their music.
7. Hiring a PR/Marketing Professional: For those with a more substantial budget, hiring a PR or marketing professional could be an option. These professionals can help strategize and implement promotional activities while respecting the artist’s preference to avoid short-form content.

By combining several of these methods, artists can effectively promote their music without relying on short-form content.

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