Learn helpful tips for indie artists to sell more merchandise at concerts, from booth setup to pricing strategies and fan engagement techniques.
This article, published on the Disc Makers Blog, emphasizes the importance of selling merchandise at concerts as a revenue stream for indie musicians and artists. It provides detailed guidance to maximize fan engagement and sales through strategic merchandise selection, presentation, pricing, promotion, and checkout experience. Key takeaways include:
- Choosing the Right Merch:
- Offer a mix of high-quality, unique, and affordable items like T-shirts, hoodies, vinyl records, and tour-exclusive merchandise.
- Include lower-cost items (e.g., stickers and keychains) and bundle deals to cater to various budgets.
- Merch Table Design:
- Place your merch table in high-traffic areas with eye-catching displays and professional setups.
- Maintain an organized, visually appealing presentation to attract fans.
- Pricing Strategies:
- Offer a range of price points to accommodate different budgets.
- Use bundle deals and exclusive, limited-time items to encourage larger purchases.
- Show Promotions:
- Promote merch during performances by wearing your own merchandise and using visuals like stage screens or QR codes.
- Personal interactions at the merch table can boost sales and fan loyalty.
- Seamless Checkout:
- Accept multiple payment methods, including cash and digital payments (e.g., credit cards, PayPal, Venmo).
- Use mobile payment devices to streamline the checkout process and reduce wait times.
- Pre- and Post-Event Engagement:
- Build anticipation on social media by showcasing exclusive merch before concerts.
- Follow up with fans after the event to sell remaining inventory online, ensuring fans who couldn’t purchase at the show still have access.
Conclusion:
By carefully selecting products, crafting an appealing presentation, setting competitive prices, and leveraging promotion and technology, artists can turn concert merchandise into a vital source of income and fan connection.
Source: Selling Merch at Concerts: 6 Helpful Tips for Artists
