The best times to post on social media are pretty much the same regardless of which platform you’re using, so take a break on the weekends.
The article draws on data from Sprout Social, analyzing insights from 30,000 users to identify the most effective posting times across major social media platforms. The goal is to maximize visibility and engagement for content like music releases, gigs, and videos.
Best Times to Post (By Platform)
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Best Days: Monday to Friday
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Worst Day: Sunday
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Best Time: 8AM – 9AM (Eastern)
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Best Days: Monday to Thursday
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Worst Day: Saturday
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Best Time: 10AM – 3PM (Eastern)
YouTube
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Best Days: Monday to Thursday
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Worst Day: Saturday
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Best Time: 1PM (Primary), or 10AM (Alternate)
TikTok
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Best Day: Wednesday
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Worst Day: Sunday
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Best Time: 2PM – 5PM (Eastern)
X (Twitter)
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Best Days: Tuesday to Thursday
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Worst Day: Saturday
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Best Time: 9AM – 2PM (Eastern)
Key Takeaways
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Best Overall Day to Post: Wednesday
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Worst Overall Day: Sunday
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Universal Sweet Spot: 10AM – 1PM Eastern
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The article suggests scheduling content around 10AM Eastern on weekdays for optimal reach and taking a break from posting on weekends.
Thought Starters
1. Why Weekends Underperform
Could it be due to lower audience engagement or social fatigue? This highlights the importance of understanding user behavior over just platform mechanics.
2. Scheduling Strategy
Are you using a scheduling tool to automate these ideal times? If not, this might be the time to start syncing your posts with platform-specific peak hours.
3. Consistency vs. Timing
Should creators prioritize posting regularly or aligning with peak engagement windows? This might differ for emerging artists vs. established names.
Source: The Best Times To Post On All Platforms For 2025 – Music 3.0 Music Industry Blog
