As independent musicians, we’re often wearing so many hats we forget which one’s on our head at any given moment. One minute we’re recording a demo, the next we’re designing our album art, then we’re knee-deep in promo plans wondering where the hell we’re supposed to actually put our music so people might hear it.
That’s why I wanted to point you to a very handy article I came across from Promo.ly titled “Where To Promote Your Music: A Comprehensive Guide”.
It’s a clear, no-fluff roadmap that covers a wide range of promotional platforms and strategies—and it’s written in a way that’s actually useful rather than overwhelming.
You Need a Map, Not Just a Megaphone
The article breaks down where and how to promote your music depending on your goals, genre, and level of experience.
It’s not trying to sell you a one-size-fits-all formula. Instead, it presents a menu of options, everything from playlist pitching services and social media channels to email lists, blogs, and even direct-to-fan platforms like Bandcamp and Patreon.
They also dive into why each method works, not just what to do. That’s important. Anyone can say “Post your music on TikTok,” but the article actually walks you through how to approach each channel with purpose and consistency.
It’s practical without being robotic. Flexible without being vague. And for musicians trying to get the word out without burning out, that balance is gold.
Build Your Own “Promotion Ecosystem”
The way I see it, music promotion isn’t about shouting louder. It’s about setting up a system where your music can breathe, grow, and reach people naturally over time.
Reading this article reminded me that good promotion is really just good communication. You’re not just telling people you exist, you’re starting a conversation, giving them reasons to stick around, and making it easy for them to share your music with others.
What I also like is the idea of creating your own ecosystem, a handful of platforms and strategies that suit your music, your schedule, and your audience. You don’t need to be on every site, chasing every algorithm. But you do need to be intentional about where you show up and why.
Start with two or three platforms or strategies that feel natural to you, master those, then build from there. Maybe you’re great on Instagram and love sending a monthly email. Maybe you’d rather focus on Bandcamp and play the long game with a newsletter.
There’s no wrong way, only your way.
Definitely Worth a Read
If you’ve ever found yourself asking, “Where should I be promoting this track?” or “Am I doing enough to get heard?” Bookmark this one: Where To Promote Your Music: A Comprehensive Guide
It’s the kind of resource I wish I had starting out, and even now, it serves as a solid reminder of where to focus my energy.
Let’s Talk Strategy
How are you promoting your music these days? Are you trying something new or sticking with what works? I’d love to hear your approach and if you need help figuring out where to start or what to double down on, shoot me a message.
At the end of the day, good music deserves good ears. Let’s give your songs the chance to travel.
