Fanbase
4 Content Playbooks to Drive Superfans to Your Own Artist Platform
Research indicates that 66% of fans find artists on Instagram and TikTok — not streaming. These passionate fans want exclusive experiences, behind-the-scenes access, and real artist connections. The article from Single.xyz, titled “4 Content Playbooks to Drive Superfans to Your Own Artist Platform,” delves into strategies for musicians to transform casual listeners into dedicated superfans. It […]
Superfans: Why They’re Vital For Artists In The Digital Era
The music superfan theory is nothing new, but in an industry increasingly overtaken by algorithms, superfans provide a sure-fire way for artists – even emerging and mid-tier artists – to make money and develop their audience. The article from AmplifyYou, titled “Superfans: Why They’re Vital For Artists In The Digital Era,” delves into the burgeoning […]
What is a Superfan & Why do UMG, WMG (and everyone else) care so much?
Everyone is talking about the importance of music superfans to propel and monetize an artist’s career. But what is a superfan, and why do the CEOs of UMG and WMG, along with almost everyone else in the music business, suddenly care so much? The article from Hypebot, penned by Bruce Houghton, delves into the burgeoning […]
The Theory Of 1000 True Fans: A New Paradigm for Music Success
In today’s digital era, the definition of success in the music industry is constantly evolving. While some musicians chase viral fame or a place on top of the charts, others are leveraging a more sustainable and arguably more fulfilling approach to thrive in their craft. Welcome to the concept of the 1000 True Fans, a […]