Music Marketing

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Tuning Your Message: How Content Marketing Can Amplify Your Music Career

Let’s be honest—being a musician today isn’t just about writing great songs or putting on unforgettable live shows. It’s also about learning how to show up online with the same intention, emotion, and artistry you bring to the stage. That’s where content marketing comes in—and I recently came across a great article from Promo.ly titled […]

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How to Market Yourself as an Independent Artist (Without Losing Your Soul)

Let’s face it, being an independent artist today can feel like shouting into a crowded room where everyone’s trying to be heard, all at once. And yet, every so often, someone stops, turns around, and listens. Why? Because your story, your brand, your art caught their attention. But how do you make that happen more […]

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How to Write a Press Release That Gets Your Music Noticed

Whether you’re promoting a new single, announcing an EP, or sharing tour dates, a well-written press release can help you stand out and get your music in front of the right audience. Here’s how to craft a press release that gets noticed… The following insights are drawn from the article “How to Write a Press […]

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10 Cross-Disciplinary Marketing Strategies for Musicians: Learning from Artists in Other Fields

In today’s saturated music market, creating exceptional music is only half the battle. The other half involves effectively promoting, marketing, and selling your work to reach your audience and sustain your career. While the music industry has its own established marketing practices, there’s tremendous value in looking beyond conventional approaches to find inspiration. Artists across […]

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The Danger of Putting All Your Music Marketing Eggs Into One Basket

As independent musicians in today’s digital age, we’re often told to “build a following” on social media or “get on Spotify playlists.” And while those are valid tactics, relying solely on one platform, one strategy, or one method is like balancing your entire music career on a single wire. It might work for a while—but […]

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A complete guide to crowdfunding for musicians – RouteNote Blog

Looking for new ways to fund your music projects? This guide to crowdfunding has all the info you need to get started. This guide explores how independent musicians can use crowdfunding to finance their projects. It highlights various crowdfunding platforms, explains the benefits of crowdfunding, and provides essential strategies for running a successful campaign. What […]

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Best offline marketing strategies for musicians – RouteNote Blog

Musicians don’t need to solely rely on social media for marketing. Check out these offline marketing strategies to boost your career. This article explores how musicians can market themselves without relying solely on social media. While digital promotion is essential, offline marketing remains a powerful way to build deeper connections with audiences and industry professionals. […]

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How To Make Money From Your Music In 2025

Get paid for your music with smart strategies! Learn how to monetize your tracks through streaming, merch, and performances. This article explores multiple ways musicians can monetize their music and build a sustainable income. With streaming, live performances, merchandise, licensing, and crowdfunding, artists have various opportunities to earn while growing their fan base. 1. Understanding […]

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How To Promote and Market Your Music With Data Analytics

By applying modern marketing concepts like track-market fit and audience analysis, artists can utilize data to promote their music and break through the noise. This article, authored by Jubran Haddad, explores how musicians can use data-driven strategies to effectively promote and sustain their music in today’s competitive landscape. It emphasizes the concept of Product-Market Fit […]

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Musician Email Marketing Tips: Expand Your Audience and Engage Fans

Check out these five straightforward musician email marketing tips. By implementing these techniques, musicians can expand their audience, engage more fans, and enhance their promotional efforts. The article initially written for the Bandzoogle blog, provides five practical email marketing tips for musicians to expand their audience and engage more fans. It emphasises the continued relevance […]