Music Promotion

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How One Song Can Become Weeks of Content For Independent Musicians

Every so often I come across an article that feels like it puts into words something I’ve been dancing around for years, something I’ve lived, practised, and even preached, but haven’t quite nailed down in such a simple, actionable way. The piece I’m talking about is from Hypebot, titled “How Musicians Can Use One Song […]

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Where to Promote Your Music: A Straightforward Guide

As independent musicians, we’re often wearing so many hats we forget which one’s on our head at any given moment. One minute we’re recording a demo, the next we’re designing our album art, then we’re knee-deep in promo plans wondering where the hell we’re supposed to actually put our music so people might hear it. […]

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Promoting Your Music When You’re Broke (But Not Broken)

We’ve all heard the saying, “You’ve got to spend money to make money.” But when it comes to music promotion, most independent artists don’t have a marketing budget, they’ve got rent due, groceries to buy, and maybe just enough left for new strings or a cracked cymbal. If that’s you, take heart. Being broke doesn’t […]

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Releasing An Album: A Strategic Guide For Musicians

Releasing an album is a milestone that deserves celebration, not stress. Whether it’s your first project or a long-awaited follow-up, putting your music out into the world marks the culmination of weeks, months, or even years of hard work. But without a clear plan in place, the process can feel overwhelming. This detailed guide provides […]

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10 Helpful Tips for Promoting Music on Spotify

Learn how to promote on Spotify and increase your revenue with these essential tips. Discover how to optimize your profile, leverage playlists, and sell merch. Spotify as a Promotional Tool The article acknowledges the controversy surrounding Spotify’s payment structure for artists but emphasizes that it remains the world’s most popular streaming platform. Instead of relying […]

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How artists can use voice notes to build deeper connections with fans

Voice notes are transforming how artists engage with their audiences, offering a personalized and emotionally resonant communication method. This growing trend has been observed across generations, with 84% of Gen Z, 63% of millennials, 56% of Gen X, and 47% of baby boomers using voice notes regularly. Unlike text, voice notes convey tone, emotion, and […]

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Creating an Effective Release Strategy for Your Music

A strong release strategy can help you maximize your impact, reach fans, and build long-term success. This guide will walk you through an effective release. The article, titled “Creating an Effective Release Strategy for Your Music” by Bri Clark, provides a comprehensive guide for musicians on how to craft a successful release strategy. It highlights […]

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How To Promote Music In 2024

We analysed some of the best-performing music artists on TikTok and identified ten principles you need to understand to make your content more engaging in 2024. The article discusses strategies for effectively promoting music in 2024, emphasizing the need for musicians to adapt to the changing landscape of the music industry. Traditional methods of music […]

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How to Promote Your Music: 7 Tips for Indie Artists

Discover effective strategies to promote your music and reach a wider audience. Learn proven techniques through social media, live gigs, and other channels. The article provides a comprehensive guide for independent musicians on how to effectively promote their music and grow their fan base using a variety of strategies. It emphasizes the importance of leveraging […]

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7 ways to promote your music without short-form content

Maybe you’d rather focus on making music than record short videos for marketing content. Good news: there are other ways to get your name out there. The article “7 Ways to Promote Your Music Without Short-Form Content” by Caleb J. Murphy offers alternative methods for musicians to promote their music without relying on short-form videos […]