Music Promotion
Why Anonymous Artists Are Winning (And What the Music Business Can Learn)
For the last decade, the music industry has pushed a single dominant idea: artists must be visible, personal, and constantly online. Share your life. Share your process. Share your opinions. Share everything. And yet, quietly and almost against the grain, a growing number of artists are succeeding by doing the opposite. Recent analysis from Chartmetric’s […]
How to Send Music Promos That Actually Get Heard
For most artists, sending music promos feels like shouting into the void. You spend weeks finishing a track, finally hit send… and then nothing. No reply. No feedback. No traction. The uncomfortable truth is that most music doesn’t get ignored because it’s bad. It gets ignored because it’s poorly presented, badly targeted, or sent in […]
Unlocking the Power of Album Variants: A Fresh Take on Release Strategy
If you’ve ever dropped an album and wondered, “How can I make sure this thing keeps moving beyond week one?” then this post is for you. I recently came across a smart piece from RouteNote titled “The era of album variants: How artists can maximise every album release”. It got me thinking about how we […]
How to Pitch Your Music to the Press (and Why It Matters)
Have you ever dreamed of a journalist discovering your song and turning it into a mini spotlight that lights up your whole world? That’s the magic of press coverage, your music catches a spark, then spreads. A well‑crafted pitch is the match you need to set that spark alight. I recently came across an article […]
How One Song Can Become Weeks of Content For Independent Musicians
Every so often I come across an article that feels like it puts into words something I’ve been dancing around for years, something I’ve lived, practised, and even preached, but haven’t quite nailed down in such a simple, actionable way. The piece I’m talking about is from Hypebot, titled “How Musicians Can Use One Song […]
Where to Promote Your Music: A Straightforward Guide
As independent musicians, we’re often wearing so many hats we forget which one’s on our head at any given moment. One minute we’re recording a demo, the next we’re designing our album art, then we’re knee-deep in promo plans wondering where the hell we’re supposed to actually put our music so people might hear it. […]
Promoting Your Music When You’re Broke (But Not Broken)
We’ve all heard the saying, “You’ve got to spend money to make money.” But when it comes to music promotion, most independent artists don’t have a marketing budget, they’ve got rent due, groceries to buy, and maybe just enough left for new strings or a cracked cymbal. If that’s you, take heart. Being broke doesn’t […]
Releasing An Album: A Strategic Guide For Musicians
Releasing an album is a milestone that deserves celebration, not stress. Whether it’s your first project or a long-awaited follow-up, putting your music out into the world marks the culmination of weeks, months, or even years of hard work. But without a clear plan in place, the process can feel overwhelming. This detailed guide provides […]
10 Helpful Tips for Promoting Music on Spotify
Learn how to promote on Spotify and increase your revenue with these essential tips. Discover how to optimize your profile, leverage playlists, and sell merch. Spotify as a Promotional Tool The article acknowledges the controversy surrounding Spotify’s payment structure for artists but emphasizes that it remains the world’s most popular streaming platform. Instead of relying […]
How artists can use voice notes to build deeper connections with fans
Voice notes are transforming how artists engage with their audiences, offering a personalized and emotionally resonant communication method. This growing trend has been observed across generations, with 84% of Gen Z, 63% of millennials, 56% of Gen X, and 47% of baby boomers using voice notes regularly. Unlike text, voice notes convey tone, emotion, and […]