Is email marketing for musicians still a viable strategy for growing your music career? Short answer: yes. Long answer: read this Ultimate Guide to Email Marketing for Musicians and Producers.
This article from Audio Issues, provides an extensive guide on email marketing specifically tailored for musicians and producers. It emphasizes the importance of understanding your audience, including their demographics and the problems they face, to create valuable resources for them.
Key points include:
- Creating Value for Subscribers: The guide stresses not just asking people to sign up for newsletters but offering them something valuable in return. This could be a solution to a specific problem they face, presented as a lead magnet like a PDF guide or a short audio recording.
- Lead Magnets: A lead magnet is a valuable offering given in exchange for an email address. The article suggests various lead magnet ideas, such as cheat sheets, checklists, and mini-courses, tailored to the musician’s audience’s needs.
- Email Marketing Software: The importance of using proper email marketing software is highlighted to avoid being flagged as spam. The guide suggests several software options and outlines the essential features they should have, like the ability to create multiple lists, set up automatic emails, and detailed analytics.
- Content Creation and Engagement: The article provides strategies for creating engaging content, including storytelling, how-to articles, interviews, and case studies. It also suggests using the “Yes, And” improvisation technique to improve email writing and offers various prompts to help musicians come up with topics for their emails.
- Building Relationships through Email: The guide emphasizes treating subscribers as friends and writing emails in a conversational, personal tone. It also discusses the importance of the welcome email in setting the tone for the relationship with subscribers.
- Continuous Content Loop: A system to never run out of content ideas is introduced, involving a welcome email with a survey, personal responses, and a feedback loop to stay in tune with the audience’s interests.
- Setting Up an Email Marketing System: Finally, the article covers the technical aspects of setting up an email marketing system, including welcome sequences, optimizing subject lines, calls to action, and storytelling techniques to increase engagement.
This comprehensive guide offers musicians and producers actionable strategies to effectively use email marketing to grow their audience and engage with their fans.