When I first started out in the music business, like many wide-eyed hopefuls, I thought it was all about the music. Write a killer song, play a great show, record an awesome track—and success will surely follow, right?
Well… not quite.
What I discovered early on (and what I keep rediscovering even now) is that the music business, as the name suggests, is exactly that, a business. And just like any other business, it’s not enough to be good at your craft. To truly get ahead, you need to develop a set of non-musical skills that often have more to do with your character than your chops.
There are three lessons that I learned very early on, and they have stood me in good stead throughout my career:
- Say what you mean, mean what you say.
- Always show up on time (preferably 15 minutes early).
- Be the easiest person to work with.
These three simple maxims have opened more doors for me than any guitar solo, production technique, or catchy hook ever has.
But over the years, I’ve also picked up a few more crucial lessons along the way, things I wish someone had told me back when I was starting out.
So, if you’re looking to carve out a career in music that lasts longer than the latest social media trend, here’s my take on the non-musical skills that every artist needs in their personality repertoire.
1. Respect Everyone – From the Sound Tech to the CEO
Never underestimate the power of treating people well. I’ve seen artists lose gigs because they were rude to the venue staff. On the flip side, I’ve seen careers blossom because an artist took the time to shake hands with the person running the desk at the back of the room.
Pro tip: The music industry is smaller than you think. The intern today could be the A&R rep tomorrow.
2. Follow Up and Follow Through
So many opportunities fall flat because of one thing: poor communication. If you say you’ll send tracks by Friday, send them Thursday night. If someone expresses interest in working with you, follow up.
It’s simple, but it’s rare. And because it’s rare, it makes you stand out.
3. Learn the Basics of Business and Contracts
You can write the best song in the world, but if you don’t understand the contract you’re signing, that song could end up making someone else rich while you’re left wondering what happened.
I’m not saying you need to become a lawyer (though having one on your side helps). But knowing the fundamentals, what terms like “recoupable advance,” “mechanical royalties,” or “sync licensing” mean, can save you from a world of hurt.
4. Be Consistently Professional (Even When No One’s Watching)
Professionalism isn’t about wearing a suit or handing out business cards. It’s about doing what you say you’ll do, being prepared, and showing respect for other people’s time and energy.
Be the person who turns up on time, knows their part, and is ready to roll. Every. Single. Time.
5. Master the Art of Listening
The best collaborators I’ve worked with all share one trait, they listen. Not just to the music, but to the people they’re working with.
Whether it’s taking on board feedback, understanding a client’s vision, or hearing out a bandmate’s frustration, listening will make you not just a better musician, but a better human being.
6. Know How to Market Yourself Without Being a Jerk About It
No one is going to hustle your music like you will. But self-promotion doesn’t mean spamming people’s inboxes or screaming “buy my album” on every platform.
It’s about telling your story, sharing your journey, and connecting authentically with the people who resonate with your music.
Remember: People don’t just buy music, they buy into you.
7. Understand the Power of Networking (Without Being Transactional)
Most gigs, collaborations, and opportunities don’t come from a Facebook ad, they come from relationships.
But here’s the catch: if you’re only reaching out to people when you need something, those relationships will dry up fast.
Lead with generosity. Be genuinely interested in other people’s work. Show up for their gigs. Celebrate their wins. Build real connections, not just a contact list.
8. Be Adaptable and Open to Change
The only constant in the music business is change. Platforms rise and fall. Trends come and go. The audience shifts. What worked yesterday might not work tomorrow.
The artists who survive (and thrive) are the ones who are willing to evolve.
Stay curious. Keep learning. Stay flexible.
9. Learn Basic Financial Literacy
Here’s the reality: the “starving artist” trope is not romantic, it’s disempowering.
Understand how your money works. Know where your income streams are. Learn how to budget, how to price your work, and how to plan for the future.
Because here’s the truth: creative freedom comes from financial freedom.
10. Develop Thick Skin Without Losing Heart
Rejection comes with the territory. Not everyone will love what you do. Not every song will land. Not every gig will be packed.
But here’s the deal: rejection doesn’t define you, how you respond to it does.
Learn to separate yourself from your work. Take the feedback, feel the sting, but keep going. Let the knocks polish you, not break you.
Final Thoughts: It’s Not Just About the Music
Yes, your songs matter. Your skills matter. Your artistry matters.
But in my experience, these non-musical skills, the way you show up, the way you treat people, the way you handle your business, they’re what keep the wheels turning.
At the end of the day, talent gets you through the door. But character, professionalism, and persistence… that’s what keeps you in the room.
And if you can bring all of that plus great songs to the table? Well, now you’re dangerous, in the best possible way.
