As musicians, we often focus so much on the making of the music that we don’t always stop to consider how we’re going to release it.
Should it be a single? An EP? A full-blown album?
This question can sneak up on you like a deadline you forgot about, especially in today’s fast-moving music industry where attention spans of the consuming public are short and options are endless.
That’s why I wanted to share a great article from the team over at CD Baby: Choosing a release format: Single, EP, or album?
It’s a helpful guide for any artist trying to navigate the best way to present their music to the world, especially in a time when the rules are being rewritten.
The Format Fits the Strategy
The article breaks down the pros and cons of each release format and encourages you to start with your goals. Are you trying to build momentum? Create a splash? Tell a full story? The answers to those questions will help point you toward the right format.
Here’s a quick rundown of their key points:
- Singles are great for staying visible in the streaming world. They let you release consistently, build a steady buzz, and avoid overwhelming your audience. If you’re just starting out or re-engaging fans, singles keep the engagement going without requiring a huge investment of time and money.
- EPs are a middle ground, more substance than a single, less commitment than an album. They work well for introducing a new sound, testing the waters, or giving your audience a small but meaningful collection of songs.
- Albums are best when you’ve got a bigger story to tell or a more established fanbase to support a larger release. They take longer to create and market, but they can solidify your identity as an artist and leave a lasting impression.
The article also reminds us that digital platforms don’t really care about “traditional” formats anymore. They care about engagement, and that opens the door for creativity in how you package and deliver your music.
It’s Not Just About the Music, It’s About the Moment
I’ve always loved albums. There’s something sacred about a complete body of work, with highs and lows, track order that matters, and themes that stretch across multiple songs. But even I have to admit, albums aren’t always the right play.
In today’s landscape, singles can be powerful connection points. They’re bite-sized, shareable, and digestible. Think of them like postcards from your creative journey, rather than full novels.
That said, I still believe in intentionality. If you’re going to release a single, make sure it has a purpose. If you’re dropping an EP, give it an identity. If you’re doing an album, build the world around it.
The format you decide to use should support your story, not just serve the algorithm.
It all comes down to this: how do you want your audience to experience your music? Are you inviting them in for a quick hello, or asking them to sit down and stay a while?
A Question for You…
How do you decide what format to release your music in? Has your approach changed over the years? I’d love to hear your thoughts so send me a message. Music is as much about community as it is about creation.
And if you’re about to release something, or just want to sharpen your strategy, give the full article a read: Choosing a release format: Single, EP, or album?
