content marketing

Social Media content planning on a white board

How One Song Can Become Weeks of Content For Independent Musicians

Every so often I come across an article that feels like it puts into words something I’ve been dancing around for years, something I’ve lived, practised, and even preached, but haven’t quite nailed down in such a simple, actionable way. The piece I’m talking about is from Hypebot, titled “How Musicians Can Use One Song […]

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Tuning Your Message: How Content Marketing Can Amplify Your Music Career

Let’s be honest—being a musician today isn’t just about writing great songs or putting on unforgettable live shows. It’s also about learning how to show up online with the same intention, emotion, and artistry you bring to the stage. That’s where content marketing comes in—and I recently came across a great article from Promo.ly titled […]