The Pros and Cons of Releasing New Music Midweek

Sometimes in the entertainment world, breaking from the norm can be a good thing. In fact, it usually is… though there are calendars and structures in place that are very tough to fight, and doing so can come with just as many drawbacks as benefits.

Just in case you were wondering…

Source: The Pros and Cons of Releasing New Music Midweek – Soundfly

How to Make a Professional EPK for Musicians

One of the things that every songwriter/musician/artist needs is up-to-date promotional materials to further their career. One of the best promo assets to have is an EPK.

This article on Performer Mag demonstrates the essential components of an EPK.

“What is an EPK?” I hear you ask. Well the article describes an EPK as…

… an electronic press kit – it acts as a collection of your promotional materials. Think of it like an online resume, or a one-stop shop for anyone who wants to take a look at your band. That’s also the reason why every musician should make a music website that includes an EPK.

Great article.

Source: How to Make a Professional EPK for Musicians | Performer Mag

Singapore’s BandLab acquires DIY artist services platform ReverbNation

Music making platform BandLab has acquired ReverbNation from parent company, eMinor, Inc. The deal is effective immediately.

Hmmm, I wonder what this is going to mean for the many thousands of musicians on ReverbNation.

Maybe BandLab will stop all of the annoying pay-to-play spammy adverts that ReverbNation inflicted on its subscribers.

Source: Singapore’s BandLab acquires DIY artist services platform ReverbNation

TikTok Reaches 1 Billion Global Users

Video sharing phenomenon TikTok has hit a global milestone. Its chief operating officer Vanessa Pappas announced on September 27: “Our global TikTok community is now more than 1 billion people strong.

“That means that over 1 billion people around the world now come to TikTok every month to be entertained as they learn, laugh, or discover something new, like sports, music, arts and culture, fashion, DIY and more.

“That’s a billion people every month watching and sharing each others’ creativity. So on behalf of the TikTok team, I want to say thank you.”

That’s 1 BILLION… With impressive stats like that, I’ve got to start taking TikTok more seriously for music promotion.

Source: TikTok reaches 1 billion global users

TikTok Pinned Posts = Perfect For Music Promotion

According to RouteNote, rising social media giant TikTok is really gearing themselves up to be a major player in online music promotion. This is because…

Rumour has it that TikTok is testing a helpful pinned videos feature. It could be a great way for musicians on TikTok to promote new releases.

TikTok is currently testing out a feature that lets users pin up to three videos at the top of their profile.

The feature is something the video platform has been exploring for a while, but recent activity suggests it will become a permanent fixture on the app.

If this news doesn’t get you at least checking out TikTok’s potential as a music marketing tool then nothing will. Interesting!

Source: New pinned posts are perfect for TikTok music promotion – RouteNote Blog

A Musician’s Guide to Online Advertising | DIY Musician

The internet and how music can be promoted through it can sometime seem like a rabbit hole that never ends but thanks to articles such as this from the guys at CD Baby, music marketing and promotion through online advertising will seem a little less mysterious.

The overall reason for effective online advertising is listed below. As the article states…

There’s one thing that every artist wants: FANS! Loyal listeners don’t invent themselves though. They have to be found, wowed, and converted. Found, wowed, and converted — BY YOU!

Online advertising is one of the ways to get your message across to your (potential) fans.

Source: A Musician’s Guide To Online Advertising | DIY Musician

All About Music Business – What’s It All About?

Hi there, my name is Corey Stewart and I’m a singer, songwriter, musician and blogger from Australia and for me, the music business is this wonderful industry that has given me so much in my 30 plus years that I’ve been involved.

Quite simply, music, the business of music and networking with the industries that are involved and surround it is a way of life for me, as a professional musician

All About Music Business was created to help all musicians at any level, expand on what music business knowledge they already have or to perhaps help budding yet ambitious musicians start off their journey towards self sufficiency in the right direction.

This is my humble attempt to document all of the aspects of the music business and the music industry in general that I have either directly experienced myself or, what I’ve discovered on the internet along the way through hand picked articles and other sources of information.

On a personal level, I want this blog to constantly remind me of why I chose to become a professional musician in the first place.

It is a well known fact that great music is the backbone of the music industry however, in todays music industry a musician has to be much more than just an artist waiting to be discovered… RIGHT?

To be really taken seriously in today’s music industry, a musician has to be very business savvy. That is how important the music business is in the whole scheme of things.

I feel it’s really important that performing songwriters and musicians have the best information at their fingertips as this will enable them to be the best musicians that they can be.

Over the coming months you’ll see this site grow and evolve and over time it is my goal to have All About Music Business become one of the most trusted sources of music business and industry information on the web.

This site can only develop in the long term with direct input from its readers, so if in the future, there are any questions that you may have about the music business or the music industry in general, just let me know and I will do my very best to answer them.

I wish you all well on your respective musical journeys, wherever it takes you but let’s take this first step together… NOW!