superfans
Level Up Your Music Marketing by Engaging Every Fan Layer
To Build a Fanbase Today, You Need to Reach Every Level of Fandom The blog article titled “Level Up Your Music Marketing by Engaging Every Fan Layer” by Sam Addeo, provides a strategic guide for artists on effectively engaging with different levels of their fanbase to maximize retention and revenue. It emphasizes the necessity of moving beyond […]
Global recorded music revenues grew by 9.8% in 2023 | Music Industry Blog
Growth is back! After a slower 2022, global recorded music revenues grew by 9.8% in 2023 to reach $35.1 billion, compared to 7.1% in 2022, which means that the market is now more than double (124.5%) the size it was in 2015. 2023 emerged as a year of robust growth and significant transformation in the […]
Superfans, the super solution?
This article delves into the concept of ‘superfans,’ a group that elevates fandom to the next level, and their growing significance in today’s music industry. Superfans, the Super Solution? A Deep Dive into Music Industry’s Core Supporters In the vibrant landscape of the music industry, the concept of “1,000 true fans” has emerged as a […]
4 Content Playbooks to Drive Superfans to Your Own Artist Platform
Research indicates that 66% of fans find artists on Instagram and TikTok — not streaming. These passionate fans want exclusive experiences, behind-the-scenes access, and real artist connections. The article from Single.xyz, titled “4 Content Playbooks to Drive Superfans to Your Own Artist Platform,” delves into strategies for musicians to transform casual listeners into dedicated superfans. It […]
What is a Superfan & Why do UMG, WMG (and everyone else) care so much?
Everyone is talking about the importance of music superfans to propel and monetize an artist’s career. But what is a superfan, and why do the CEOs of UMG and WMG, along with almost everyone else in the music business, suddenly care so much? The article from Hypebot, penned by Bruce Houghton, delves into the burgeoning […]