superfans

Hellfest 2018 - Bullet for my valentine

4 Content Playbooks to Drive Superfans to Your Own Artist Platform

Research indicates that 66% of fans find artists on Instagram and TikTok — not streaming. These passionate fans want exclusive experiences, behind-the-scenes access, and real artist connections. The article from Single.xyz, titled “4 Content Playbooks to Drive Superfans to Your Own Artist Platform,” delves into strategies for musicians to transform casual listeners into dedicated superfans. It […]

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What is a Superfan & Why do UMG, WMG (and everyone else) care so much?

Everyone is talking about the importance of music superfans to propel and monetize an artist’s career. But what is a superfan, and why do the CEOs of UMG and WMG, along with almost everyone else in the music business, suddenly care so much? The article from Hypebot, penned by Bruce Houghton, delves into the burgeoning […]