Let’s be honest—being a musician today isn’t just about writing great songs or putting on unforgettable live shows. It’s also about learning how to show up online with the same intention, emotion, and artistry you bring to the stage.
That’s where content marketing comes in—and I recently came across a great article from Promo.ly titled “Content Marketing for Musicians: The Ultimate Guide to Boosting Your Music Career” that lays it all out clearly and practically.
It’s a long read, but like any good album, every track (or in this case, section) has its place.
The Big Idea Behind the Article
At its core, the article emphasizes that content marketing is storytelling—and as musicians, we’re already wired for that. It’s not about selling your soul to the algorithm gods. It’s about showing your audience who you are, what you stand for, and why your music matters.
The piece walks you through:
- What content marketing is (and what it isn’t)
- The different types of content you can create—from blogs and videos to email newsletters and social posts
- The importance of consistency and planning
- And how to use your content to build relationships, not just rack up likes
It’s essentially a roadmap for turning your online presence into an extension of your artistic voice. Less shouting into the void, more meaningful connection.
My Take on Content Marketing as a Musician
Now, I know “content marketing” can sound like something cooked up in a boardroom rather than a rehearsal room—but stay with me here. To me, content is just another way to make music seen, heard, and felt beyond the song itself.
Think of your online presence as the album cover of your entire creative life. Every blog post, video, behind-the-scenes clip, or caption is another lyric in the larger song you’re writing about who you are and what you stand for.
Here’s the thing—people don’t just fall in love with music, they fall in love with musicians. Your story, your quirks, your struggles, your wins—that’s the connective tissue that keeps someone around long after the song ends.
So whether you’re sharing your songwriting process, talking about the meaning behind a new track, or simply letting fans into your world—you’re creating resonance. And in today’s world, resonance beats reach every time.
Now It’s Your Turn
I highly recommend checking out the full article from Promo.ly. It’s a thoughtful and practical guide that might just shift how you think about your online presence as a working artist:
Read the full article here
It’s not about doing more—it’s about doing it meaningfully.
