This article delves into the concept of ‘superfans,’ a group that elevates fandom to the next level, and their growing significance in today’s music industry. Superfans, the Super Solution? A Deep Dive into Music Industry’s Core Supporters In the vibrant landscape of the music industry, the concept of “1,000 true fans” has emerged as a […]

Research indicates that 66% of fans find artists on Instagram and TikTok — not streaming. These passionate fans want exclusive experiences, behind-the-scenes access, and real artist connections. The article from Single.xyz, titled “4 Content Playbooks to Drive Superfans to Your Own Artist Platform,” delves into strategies for musicians to transform casual listeners into dedicated superfans. It […]

Everyone is talking about the importance of music superfans to propel and monetize an artist’s career. But what is a superfan, and why do the CEOs of UMG and WMG, along with almost everyone else in the music business, suddenly care so much? The article from Hypebot, penned by Bruce Houghton, delves into the burgeoning […]