Artists need resources to help promote their work and propel their careers forward. A musician’s website typically holds all the content (and context) about their musical evolution, spanning past, present, and upcoming projects.
In this article for Bandzoogle the author demonstrates that a Onesheet is a promotional tool that highlights a specific music project to achieve various goals such as gaining radio play, booking gigs, or obtaining reviews.
Historically a printed document, Onesheets are now more effective as digital pages, accessible via links. A well-designed Onesheet includes several key elements:
- Clear Goal: Define the specific purpose of your Onesheet (e.g., submitting music to radio stations or booking gigs).
- Music Highlight: Feature your best track or lead single prominently.
- Prominent Name: Clearly display your artist or band name, potentially with a stylized logo.
- Concise Bio: Write a bio focused on the release, including notable achievements and details.
- Photos and Artwork: Include professional images and album artwork to create a cohesive look.
- High-Quality Videos: Embed one or two relevant music videos directly on the page.
- Reception Highlights: Showcase streaming stats, reviews, and quotes from media professionals.
- Social and Streaming Links: Provide links to your active social media and streaming platforms.
- Contact Information: Ensure clear and direct contact details are easily accessible.
Additionally, create a downloadable PDF version of your Onesheet for convenience.
Detailed Content:
- Setting a Clear Goal:
- Tailor each Onesheet for specific objectives such as radio submissions, gig bookings, or press coverage.
- Use templates or create custom designs to match these goals.
- Highlighting Your Music:
- Place music tracks prominently at the top.
- Include the best tracks related to the Onesheet’s purpose.
- Prominent Artist/Band Name:
- Ensure the name is easy to read.
- Consider using a logo for visual impact.
- Writing a Concise Bio:
- Focus on the music release and highlight important project details.
- Mention awards, nominations, and notable collaborations.
- Photos and Album Artwork:
- Use professional photos styled to match the album artwork.
- Include links to high-quality images for media use.
- Including High-Quality Videos:
- Embed videos relevant to the new music.
- Choose visually appealing and professionally produced videos.
- Showing Reception:
- Highlight key reviews, streaming stats, and playlist inclusions.
- Use impactful quotes from reputable sources.
- Adding Social and Streaming Links:
- Provide links to your active online platforms.
- Displaying your online presence shows professionalism.
- Including Clear Contact Information:
- Provide direct contact details for easy communication.
- List management or publicity team contacts if applicable.
Tips for Presentation:
- Ensure the page layout is user-friendly and not too lengthy.
- Make music easily accessible.
- Keep text concise and visually appealing.
Creating a Onesheet is an essential part of promoting your music. Regular updates ensure it remains relevant as your career progresses.
Source: Creating a Onesheet for your music: 8 tips for success | Bandzoogle Blog
