We analysed some of the best-performing music artists on TikTok and identified ten principles you need to understand to make your content more engaging in 2024.
The article discusses strategies for effectively promoting music in 2024, emphasizing the need for musicians to adapt to the changing landscape of the music industry.
Traditional methods of music promotion are no longer as effective, as music now functions more as part of a broader entertainment experience rather than a standalone cultural element.
The article provides ten key principles for creating engaging content on platforms like TikTok, where the focus should be on maximizing viewer engagement and leveraging emotional connections.
Key Strategies:
- Focus on Watch Time, Not Just Views: Creating content that keeps viewers engaged for longer periods is crucial for virality.
- Capture Emotional Responses: Instead of solo performances, showcase live reactions from others to your music.
- Entertain or Inform Quickly: Engage viewers within the first two seconds of your content, or they will skip it.
- Consistent Branding: Use a consistent visual style in all your clips to build brand recognition.
- Collaborate Beyond Music: Partner with influencers or creators from different fields to expand your reach.
- Visual Engagement Before Audio: Since most social content is viewed with sound off, make sure your visuals grab attention first.
- Format-Specific Content: Tailor your content to the specific social media platform you are using.
- Leverage Trending Tunes: Cover popular songs to gain visibility before introducing original music.
- Prioritize Short-Form Videos: Avoid investing heavily in full-length music videos unless you have a large fanbase.
- Promote Successful Content: Identify your best-performing posts and promote them to reach a wider audience.
The article encourages artists to be innovative, adaptable, and strategic in how they present their music to align with modern consumption habits and social media trends.
Source: How To Promote Music In 2024
