Here it is – Your BIG RELEASE day! And then – *poof” … there it goes. Yup. It’s already tomorrow. It’s already next week. Now, it’s next month. Maybe you had an epic first week?! Or maybe your single, EP or album was released to crickets (or worse than that … microbes. Hey, it happens). Either way – now what?
The article “Top Music Marketing Tips Post Release” by Benjamin Groff provides a comprehensive guide for musicians on how to effectively promote their music after its release. Groff emphasizes that the work doesn’t stop once the music is out; instead, it might just be beginning.
He shares inspirational stories of persistence, such as Hal Elrod’s journey with his book “Miracle Morning” and Lizzo’s hit “Truth Hurts,” which gained popularity years after their initial releases.
Groff outlines 50 strategies to maximize the impact of a music release. These include creating remixes and acoustic versions, running remix contests, engaging with fans through live sessions and social media, leveraging data analytics to identify promising tracks, and exploring diverse advertising strategies.
He also suggests unconventional methods like using platforms such as TikTok, Bandcamp, and Twitch, organizing special events, and creating unique merchandise.
Key Strategies Highlighted
- Diversifying Content: Release various versions of songs (remixes, acoustic, etc.) and host remix contests to engage different audience segments.
- Fan Engagement: Use social media platforms for live sessions, Q&As, and personalized interactions to maintain and grow fan interest.
- Data-Driven Decisions: Monitor metrics to identify which songs are performing well and focus promotional efforts on these tracks.
- Innovative Marketing: Utilize unique promotional tactics like creating AR filters, physical mail campaigns, and special holiday-themed promotions.
- Continuous Promotion: Keep promoting past releases by combining singles into EPs, creating behind-the-scenes content, and engaging in new advertising strategies.
Insights and Reflections
- Persistence Pays Off: Success might not come immediately, but continuous and varied promotional efforts can eventually lead to significant results.
- Creative Marketing: Thinking outside the box and utilizing new media platforms can differentiate an artist in a crowded market.
- Fan Connection: Direct and personal engagement with fans can create a loyal following and amplify word-of-mouth promotion.
By following these detailed strategies, musicians can ensure their releases have the best possible chance of long-term success and audience reach.
