Cast a wider net, protect yourself from platform-based problems, and more by being present online in more than one place.
This article emphasizes the significance of diversifying an online presence for artists, particularly musicians, to mitigate risks associated with relying on a single platform.
It discusses strategies for building resilience against unexpected changes like algorithm shifts or platform bans, while also leveraging different social media platforms to expand reach, engage diverse audiences, and monetize effectively.
Key Takeaways:
- Avoiding Platform-Specific Risks
Relying solely on one platform can lead to setbacks when faced with sudden disruptions, such as algorithm changes or bans (e.g., TikTok’s U.S. ban). Building and maintaining a presence across platforms like Instagram, TikTok, and YouTube minimizes the impact of such risks. - Reaching Broader Audiences
Different platforms cater to varied demographics and content preferences. For instance, TikTok’s younger audience appreciates short, trendy content, while YouTube is ideal for longer, informative videos. Expanding to multiple platforms enhances visibility and engagement. - Exploring New Content Formats
Diverse platforms allow creators to experiment with different content types—short-form videos on TikTok, curated images on Instagram, and behind-the-scenes content on YouTube—broadening creative possibilities and audience appeal. - Maximizing Monetization Opportunities
Social media can drive revenue through links to Patreon, merchandise sales, or platform-specific monetization tools (e.g., TikTok Shop, Instagram subscriptions). Utilizing multiple platforms amplifies these opportunities. - Efficient Cross-Platform Management
- Repurpose Content: Reuse videos or posts across platforms with minor adjustments to captions, design, or aspect ratios, saving time and effort.
- Break Content into Chunks: Turn longer content (e.g., YouTube videos) into shorter clips for platforms like Instagram Reels or YouTube Shorts.
- Sustainability and Balance
The article stresses creating a manageable strategy that balances content creation, music production, and personal time, avoiding burnout.
Conclusion:
Diversifying an online presence provides resilience, wider audience engagement, new creative opportunities, and potential for increased earnings. However, sustainable strategies are essential to maintain balance and effectiveness.
Source: Why is it important to diversify your online presence as an artist? – RouteNote Blog