Instagram has introduced several new features designed to improve communication and engagement, and a few of them are particularly useful for musicians promoting their work.
The article highlights three key updates:
Music Sharing in DMs – If your music is in Meta’s music catalog, you can share a 30-second snippet directly in Instagram DMs. The track plays within the conversation, accompanied by a small spinning vinyl animation. This feature allows for more direct and personal music promotion, but artists are advised to use it strategically rather than spamming contacts.
Scheduled DMs – Users can now schedule messages to be sent at a later time. This is particularly useful for musicians looking to network, promote releases, or engage with fans at optimal times without needing to manually send messages in real time.
QR Codes for Group Chats – Instagram now allows group chats to generate QR codes for invites. This is useful for musician communities, fan groups, or industry networking, making it easier for people to join discussions while still giving group admins control over access.
Other New Features
- Instant text translation within DMs
- Pinned messages to highlight important conversations
- Additional improvements to messaging and group interactions
These updates provide musicians with new ways to promote their music, engage with fans, and streamline communication on Instagram.
Source: New Instagram features to help you promote your music – ReverbNation Blog
